CHINA. The Moodie Davitt Report is pleased to publish our popular Jessica’s Secret Index for July covering wines & spirits, fragrances, makeup, skincare, confectionery, bags, watches and jewellery.
The Jessica’s Secret Index, a partnership between Jessica’s Secret (founded and owned in China by Mirko Wang) and The Moodie Davitt Report, provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base.
The results do not represent sales rankings but offer a useful insight into Chinese consumer interest on a monthly basis. They are particularly useful now amid the rapid revival of Chinese outbound travel.
At a glance
- July 2024 shows month-on-month position movements from the June 2024 Index for spirits & wines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Wines & Spirits Brand Searches July 2024
1. Moutai Feitian 53%
2. Suntory Yamazaki 12 Year Old
3. Hibiki Suntory Japanese Harmony Master’s Select
4. Suntory Yamazaki Distiller’s Reserve
5. Hennessy XO Giftpack
6. Guojiao (National Cellar) 1573 Classic 52%
7. The Macallan Quest
8. The Macallan Colour Collection 12 Year Old
9. Martell XO
10. Penfolds Bin 407 Cabernet Sauvignon Vintage 2016
11. Suntory Hibiki 17 Year Old 43%
12. Johnnie Walker Blue Label
13. Hennessy VSOP
14. Johnnie Walker Double Black Label
15. Wuliangye Crystal
16. The Macallan Sherry Oak 12 Year Old
17. Penfolds Bin 8 Cabernet Shiraz
18. Monkey Shoulder Batch 27
19. Chivas Regal 12 Year Old
20. Suntory Hakushu Distiller’s Reserve
At a glance: Makeup
- July 2024 shows month-on-month position movements from the June 2024 Index for makeup.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Makeup Brand Searches July 2024
1. YSL Le Cushion Encre de Peau SPF23 #B20
2. Albion Elégance La Poudre Haute Nuance #01
3. Givenchy Prisme Libre Setting & Finishing Loose Powder #1
4. Chanel Le Rouge Duo Ultra Tenue Ultra Wear Liquid Lip Colour #40
5. Estée Lauder Double Wear Stay-in-Place Makeup #17
6. Tom Ford Eye Color Quad Eyeshadow Palette #04
7. Giorgio Armani Lip Maestro #405
8. Nars Light Reflecting Setting Powder
9. Dior Addict Lip Glow Color Awakening Lip Balm #001
10. Chanel Les Beiges Eyeshadow Palette #light
11. YSL Rouge Volupté Shine #46
12. Dior Addict Hydrating Shine lipstick #740 Saddle
13. Chanel Rouge Allure Velvet Luminous Matte Lip Color #58
14. Clinique Cheek Pop #8 Melon Pop
15. Givenchy Le Rouge Interdit Intense Silk N227 Rouge Infusé
16. Lancôme Teint Idole Ultra Wear Liquid Foundation #PO-01
17. Chanel Les 4 Ombres Multi-Effect Quadra Eyeshadow #308
18. Chanel Ultra Le Teint Fluide Foundation #BD01
19. Lancôme Absolue Fluid Foundation Shade #100
20. Yves Saint Laurent All Hours Foundation Luminous Matte #LC2
At a glance
- July 2024 shows month-on-month position movements from the June 2024 Index for skincare lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Skincare Brand Searches July 2024
1. Helena Rubinstein Re-Plasty Age Recovery Skin Regeneration Accelerating Night Care
2. La Mer The Treatment Lotion 150ml
3. Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex II Duo
4. Clé de Peau Beauté Correcting Cream Veil
5. Chanel La Mousse Anti-Pollution Cleansing Cream-to-Foam
6. La Mer Crème de la Mer
7. Helena Rubinstein Re-Plasty Age Recovery Day Night Set
8. La Mer The Eye Concentrate
9. Clarins Double Serum Complete Age Control Concentrate Duo
10. SK-II Pitera Deluxe Set
11. SkinCeuticals Phyto Corrective Hydrating Soothing Fluid
12. Lancôme UV Expert Agua Gel
13. SK-II Skinpower Advanced Cream
14. Estée Lauder Micro Essence Treatment Lotion With Bio-Ferment
15. Estée Lauder Revitalizing Supreme+ Youth Power Soft Crème
16. Lancôme Advanced Genifique Youth Activating Concentrate Duo
17. Lancôme Absolue The Exceptional Youthful Collection Set
18. La Prairie Skin Caviar Luxe Eye Cream
19. Lancôme Advanced Genifique Eye Cream Duo
20. Estée Lauder Advanced Night Repair Eye Supercharged Gel-creme Duo Set
At a glance
- July 2024 shows month-on-month position movements from the June 2024 Index for fragrances.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Fragrance Brand Searches July 2024
1. Chanel Coco Mademoiselle edp
2. Chanel Gabrielle edp
3. Tom Ford Oud Wood edp
4. Le Labo Santal 33 edp
5. Chanel Gabrielle Essence edp
6. Chanel Bleu De Chanel Parfum
7. Dior Sauvage edt
8. Bulgari Pour Homme edt
9. Jo Malone London Wood Sage & Sea Salt edc
10. Chanel Chance Eau Tendre edt
11. Chanel Chance Eau Fraiche edt
12. Chanel Bleu de Chanel Homme edt
13. Chanel Chance Eau Tendre edp
14. Giorgio Armani Privé Thé Yulong edt
15. Chanel Coco Mademoiselle L’eau Privée – Night Fragrance
16. Byredo Rose of No Man’s Land edp
17. Chanel Paris – Deauville Les Eaux De Chanel edt
18. Chanel Coco Mademoiselle Intense edp
19. Penhaligon’s The Coveted Duchess Rose edp
20. Hermès Eau de Rhubarbe Ecarlate edc
At a glance
- July 2024 shows month-on-month position movements from the June 2024 Index for confectionery lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Confectionery Brand Searches July 2024
1. Godiva Gold Ballotin Box 290g
2. Godiva Milk Chocolate Pearls 43g
3. Godiva Carrés Full Range 310g
4. Godiva Tower Napolitains Medium 450g
5. Lindt Assorted Napolitains Carrier Box 250g
6. Ferrero Rocher Destination Pack 48pc 600g
7. Ferrero Rocher Box 375g
8. Toblerone Swiss Milk Chocolate with Honey & Almond Nougat 100g
9. KitKat Pop Choc 140g
10. Kinder Bueno 344g
11. Toblerone Tiny Crunchy Almonds Bag 272g
12. Milka Alpine Milk Tablet 270g
13. Toblerone Milk Gold 360g
14. Toblerone Tiny Black Bag 272g
15. Lindt Assorted Napolitains with Coconut 500g
16. Brookside Dark Chocolate Açai And Blueberry Flavors Pouch 198g
17. Lindt Excellence Dark Orange Intense Bar 100g
18. Cadbury Nibbly Fingers Pouch 320g
19. Lindt Silver Bar Dark 300g
20. Lindt Lindor Tube Assorted with Stracciatella 385g
At a glance
- July 2024 shows month-on-month position movements from the June 2024 Index for watch lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Watch Brand Searches July 2024
1. Louis Vuitton CarryAll PM
2. Louis Vuitton Diane satchel, monogram canvas
3. Louis Vuitton Boulogne Black
4. Chanel Mini Classic Handbag Lambskin Gold-Tone Metal Black 12 × 20 × 6cm
5. Louis Vuitton Neverfull MM Beige
6. Louis Vuitton NéoNoé Rose Poudre
7. Louis Vuitton Wallet on Chain Ivy
8. Louis Vuitton Speedy Bandoulière 20, Beige, Monogram
9. Chanel Small Classic Handbag Grained Calfskin & Gold-Tone Metal Black 14.5 × 23 × 6cm
10. Louis Vuitton on the Go PM tote, Monogram and Monogram Reverse canvas, detachable coin purse
11. Louis Vuitton Nano Speedy
12. Louis Vuitton Multi Pochette Accessoires, Kaki
13. Louis Vuitton LV Pochette Accessoires
14. Louis Vuitton Speedy Bandoulière 25
15. Loewe Mini Puzzle Bag in classic calfskin, Tan
16. Louis Vuitton CarryAll MM
17. Chanel Mini Shopping Bag, Shiny Aged Calfskin & Gold-Tone Metal, Black
18. Louis Vuitton Mini Pochette Accessoires, Monogram, 15.5 x 10.5 x 4cm
19. Chanel Boy Chanel Handbag, Calfskin & Ruthenium-Finish Metal, Black
20. Celine Small Bucket in Triomphe Canvas and Calfskin, Tan
At a glance
- July 2024 shows month-on-month position movements from the June 2024 Index for bag lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Bags Brand Searches July 2024
1. Louis Vuitton CarryAll PM
2. Louis Vuitton Diane Satchel, monogram canvas
3. Louis Vuitton Wallet on Chain Ivy
4. Louis Vuitton Boulogne Black
5. Louis Vuitton Neverfull MM Beige
6. Louis Vuitton NéoNoé Rose Poudre
7. Chanel Mini Classic Handbag Lambskin Gold-Tone Metal Black 12 × 20 × 6cm
8. Chanel Small Classic Handbag Grained Calfskin & Gold-Tone Metal Black 14.5 × 23 × 6cm
9. Louis Vuitton Nano Speedy
10. Louis Vuitton Speedy Bandoulière 20, Beige, Monogram
11. Louis Vuitton on the Go PM tote, Monogram and Monogram Reverse canvas, detachable coin purse
12. Chanel 22 Handbag, Shiny Calfskin & Gold-Tone Metal, Black
13. Louis Vuitton LV Pochette Accessoires
14. Louis Vuitton Speedy Bandoulière 25
15. Louis Vuitton Multi Pochette Accessoires, Kaki
16. Gucci GG Marmont Matelassé Mini Bag, black leather
17. Louis Vuitton CarryAll MM
18. Loewe Mini Puzzle Bag in classic calfskin, Tan
19. Louis Vuitton Cannes Monogram Reverse
20. Chanel Classic 11.12 Handbag, Lambskin & Gold-Tone Metal, Black
At a glance
- July 2024 shows month-on-month position movements from the June 2024 Index for jewellery lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Jewellery Brand Searches July 2024
1. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs
2. Van Cleef & Arpels Vintage Alhambra pendant, yellow gold, carnelian
3. Van Cleef & Arpels Sweet Alhambra pendant, rose gold, carnelian
4. Bulgari Divas’ Dream necklace, rose gold, one diamond, mother-of-pearl
5. Cartier Love bracelet, rose gold
6. Tiffany T Smile Pendant, rose gold, small
7. Van Cleef & Arpels, Vintage Alhambra bracelet, 5 motifs, yellow gold, mother-of-pearl
8. Van Cleef & Arpels, Vintage Alhambra bracelet, 5 motifs, rose gold, carnelian
9. Van Cleef & Arpels Sweet Alhambra bracelet, rose gold and carnelian
10. Bulgari B.zero1 necklace, rose gold
11. Cartier Juste un Clou bracelet SM, rose gold, 20 brilliant-cut diamonds
12. Bulgari B.zero1 necklace, rose gold, diamonds
13. Van Cleef & Arpels Vintage Alhambra pendant, yellow gold, onyx
14. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs, white gold
15. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs, yellow gold, onyx
16. Van Cleef & Arpels Sweet Alhambra pendant, yellow gold, mother-of-pearl
17. Cartier Love bracelet, SM rose gold
18. Van Cleef & Arpels Vintage Alhambra pendant, yellow gold, mother-of-pearl
19. Cartier Love wedding band, rose gold
20. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs, yellow gold
