CHINA. The Moodie Davitt Report is pleased to publish our popular Jessica’s Secret Index for June covering wines & spirits, fragrances, makeup, skincare, confectionery, bags, watches and jewellery.
The Jessica’s Secret Index, a partnership between Jessica’s Secret (founded and owned in China by Mirko Wang) and The Moodie Davitt Report, provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base.
The results do not represent sales rankings but offer a useful insight into Chinese consumer interest on a monthly basis. They are particularly useful now amid the rapid revival of Chinese outbound travel.
At a glance
- June 2024 shows month-on-month position movements from the May 2024 Index for spirits & wines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Wines & Spirits Brand Searches June 2024
1. Moutai Feitian 53%
2. Suntory Yamazaki 12 Year Old
3. Hibiki Suntory Japanese Harmony Master’s Select
4. Suntory Yamazaki Distiller’s Reserve
5. The Macallan Colour Collection 12 Year Old
6. The Macallan Sherry Oak 12 Year Old
7. Guojiao (National Cellar) 1573 Classic 52%
8. Hennessy XO Giftpack
9. Suntory Hibiki 21 Year Old 43%
10. Suntory Hibiki 17 Year Old 43%
11. Balvenie Rare Marriages Series 25 Year Old
12. Penfolds Bin 407 Cabernet Sauvignon Vintage 2016
13. Johnnie Walker Blue Label
14. The Macallan Quest
15. Martell XO
16. GlenDronach 28 Year Old 1993 Cask #7101
17. The Macallan Colour Collection 18 Year Old
18. Glen Grant 10 Year Old
19. Suntory Yamazaki 18 Year Old
20. Penfolds Bin 8 Cabernet Shiraz
At a glance: Makeup
- June 2024 shows month-on-month position movements from the May 2024 Index for makeup.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Makeup Brand Searches June 2024
1. YSL Le Cushion Encre de Peau SPF23 #B20
2. Givenchy Prisme Libre Setting & Finishing Loose Powder #1
3. Albion Elégance La Poudre Haute Nuance #01
4. Dior Addict Lip Glow Color Awakening Lip Balm #001
5. Tom Ford Eye Color Quad Eyeshadow Palette #04
6. Nars Light Reflecting Setting Powder
7. Lancôme Teint Idole Ultra Wear Liquid Foundation #PO-01
8. Chanel Ultra Le Teint Fluide Foundation #BD01
9. Chanel Rouge Allure Velvet Luminous Matte Lip Color #58
10. Estée Lauder Double Wear Stay-in-Place Makeup #17
11. Lancôme Absolue Fluid Foundation Shade #100
12. Chanel Les Beiges Eyeshadow Palette #light
13. Chanel Les 4 Ombres Multi-Effect Quadra Eyeshadow #308
14. Giorgio Armani Lip Maestro#405
15. Chanel Le Rouge Duo Ultra Tenue Ultra Wear Liquid Lip Colour #40
16. Estée Lauder Re-Nutriv Ultra Radiance Liquid Makeup 2C0 #21
17. YSL Vinyl Cream Lip Stain #416
18. YSL Rouge Volupté Shine #46
19. Chanel Ultrawear Shine Liquid Lip Colour #84
20. Dior Rouge Dior #999 Metallic
At a glance
- June 2024 shows month-on-month position movements from the May 2024 Index for skincare lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Skincare Brand Searches June 2024
1. Helena Rubinstein Re-Plasty Age Recovery Skin Regeneration Accelerating Night Care
2. La Mer The Treatment Lotion 150ml
3. Clé de Peau Beauté Correcting Cream Veil
4. Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex II Duo
5. Chanel La Mousse Anti-Pollution Cleansing Cream-to-Foam
6. La Mer Crème de la Mer
7. Helena Rubinstein Re-Plasty Age Recovery Day Night Set
8. Clarins Double Serum Complete Age Control Concentrate Duo
9. La Mer The Eye Concentrate
10. SkinCeuticals Phyto Corrective Hydrating Soothing Fluid
11. Lancôme UV Expert Agua Gel
12. SK-II Facial Treatment Essence
13. Estée Lauder Revitalizing Supreme+ Youth Power Soft Crème
14. SK-II Pitera Deluxe Set
15. Sisley Ecological Compound Advanced Formula
16. Lancôme Absolue Revitalizing Eye Cream Duo
17. Estée Lauder Advanced Night Repair Eye Supercharged Gel-creme Duo Set
18. Lancôme Advanced Genifique Youth Activating Concentrate Duo
19. CPB Ultimate Daily Emulsion Care Set
20. Lancôme Absolue Revitalizing Eye Cream Duo
At a glance
- June 2024 shows month-on-month position movements from the May 2024 Index for fragrances.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Fragrance Brand Searches June 2024
1. Tom Ford Oud Wood edp
2. Chanel Coco Mademoiselle edp
3. Chanel Gabrielle edp
4. Chanel Bleu De Chanel Parfum
5. Chanel Gabrielle Essence edp
6. Le Labo Santal 33 edp
7. Jo Malone London Wood Sage & Sea Salt edc
8. Dior Sauvage edt
9. Chanel Chance Eau Tendre edt
10. Bulgari Pour Homme edt
11. Byredo Rose of No Man’s Land edp
12. Tom Ford White Suede edp
13. Giorgio Armani Privé Thé Yulong edt
14. Chanel Chance Eau Fraiche edt
15. Chanel Bleu de Chanel Homme edt
16. Yves Saint Laurent Libre edp
17. Yves Saint Laurent Libre Absolu Platine edp
18. Diptyque Eau Rose edt
19. Chanel Chance edt
20. Chloé Atelier des Fleurs edp
At a glance
- June 2024 shows month-on-month position movements from the May 2024 Index for confectionery lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Confectionery Brand Searches June 2024
1. Godiva Tower Napolitains Medium 450g
2. Godiva Gold Ballotin Box 290g
3. Godiva Milk Chocolate Pearls 43g
4. Godiva Carrés Full Range 310g
5. Toblerone Swiss Milk Chocolate with Honey & Almond Nougat 100g
6. Ferrero Rocher Destination Pack 48pc 600g
7. KitKat Pop Choc 140g
8. Kinder Bueno 344g
9. Lindt Assorted Napolitains Carrier Box 250g
10. Lindt Excellence Dark Orange Intense Bar 100g
11. Godiva 16 Assorted Truffles 230g
12. Godiva Carrés Milk 36pcs
13. Cadbury Nibbly Fingers Pouch 320g
14. Lindt Silver Bar Dark 300g
15. Godiva G Cube Milk Chocolate Assortment G Cube Box 175g
16. Lindt Lindor Tube Assorted with Stracciatella 385g
17. Toblerone Tiny Crunchy Almonds Bag 272g
18. Lindt Assorted Napolitains with Pistachio 500g
19. Lindt Gold Bunny Milk 200g
20. Godiva Cornet Truffles Traditionnelles 135g
At a glance
- June 2024 shows month-on-month position movements from the May 2024 Index for watch lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Watch Brand Searches June 2024
1. Cartier Ballon Bleu de Cartier, 28mm, steel
2. Rolex Lady-Datejust, Oyster, 28mm, Everose gold, Olive green
3. Rolex Submariner Date, Oyster, 41mm, Oystersteel, Green
4. Cartier Tank Solo Small Model, quartz movement, steel, leather
5. Rolex GMT- Mater II, Oyster, 40mm, Oystersteel, Jubilee bracelet
6. Rolex, Lady-Datejust, Oyster, 28mm, Oystersteel and white gold, pink diamond-set dial
7. Cartier Ballon Bleu de Cartier, 33mm, steel, diamonds
8. Cartier Ballon Bleu de Cartier, 42.1mm, steel, black alligator strap
9. Jaeger-LeCoultre, Master Ultra Thin Moon, 34mm, steel, diamonds, blue alligator leather
10. Cartier Ballon Bleu de Cartier, 33mm, steel, pink
11. Rolex Oyster Perpetual Datejust, 31mm, Oystersteel and yellow gold, olive-green diamond-set dial, Jubilee bracelet
12. Omega Seamaster Diver 300M Co‑Axial Master Chronometer 42 mm, Steel on rubber strap
13. Rolex Oyster Perpetual Submariner Date, 41mm, Oystersteel, black ceramic, black dial
14. Omega De Ville Prestige Co‑Axial Chronometer 32.7mm, steel on steel
15. Cartier Ballon Bleu de Cartier, 33mm, automatic movement, steel, 11 diamonds
16. Rolex Oyster Datejust, 31mm, Oystersteel and white gold
17. IWC Portugieser Chronograph, 40.9mm, stainless steel case, automatic, 79350 Calibre, 44 hours power reserve
18. Rolex Oyster Perpetual Cosmograph Daytona, 40mm, Oystersteel, white dial
19. Longines La Grande Classique De Longines, 24mm, quartz movement
20. Rolex Oyster Perpetual Lady-datejust, 28mm, Oystersteel and white gold, white dial
At a glance
- June 2024 shows month-on-month position movements from the May 2024 Index for bag lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Bags Brand Searches June 2024
1. Louis Vuitton CarryAll PM
2. Louis Vuitton Diane satchel, monogram canvas
3. Louis Vuitton Wallet on Chain Ivy
4. Louis Vuitton Boulogne Black
5. Louis Vuitton Neverfull MM Beige
6. Louis Vuitton NéoNoé Rose Poudre
7. Chanel Mini Classic Handbag Lambskin Gold-Tone Metal Black 12 × 20 × 6cm
8. Chanel Small Classic Handbag Grained Calfskin & Gold-Tone Metal Black 14.5 × 23 × 6cm
9. Louis Vuitton Nano Speedy
10. Louis Vuitton Speedy Bandoulière 20, Beige, Monogram
11. Louis Vuitton on the Go PM tote, Monogram and Monogram Reverse canvas, detachable coin purse
12. Chanel 22 Handbag, Shiny Calfskin & Gold-Tone Metal, Black
13. Louis Vuitton LV Pochette Accessoires
14. Louis Vuitton Speedy Bandoulière 25
15. Louis Vuitton Multi Pochette Accessoires, Kaki
16. Gucci GG Marmont Matelassé mini bag, black leather
17. Louis Vuitton CarryAll MM
18. Loewe Mini Puzzle Bag in classic calfskin, Tan
19. Louis Vuitton Cannes Monogram Reverse
20. Chanel Classic 11.12 Handbag, Lambskin & Gold-Tone Metal, Black
At a glance
- June 2024 shows month-on-month position movements from the May 2024 Index for jewellery lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Jewellery Brand Searches June 2024
1. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs
2. Van Cleef & Arpels Vintage Alhambra pendant, yellow gold, carnelian
3. Van Cleef & Arpels Sweet Alhambra pendant, rose gold, carnelian
4. Cartier Love bracelet, rose gold
5. Cartier Love bracelet, SM rose gold
6. Bulgari Divas’ Dream necklace, rose gold, one diamond, mother-of-pearl
7. Van Cleef & Arpels, Vintage Alhambra bracelet, 5 motifs, yellow gold, mother-of-pearl
8. Cartier Love wedding band, rose gold
9. Van Cleef & Arpels Sweet Alhambra pendant, yellow gold, mother-of-pearl
10. Tiffany T Smile Pendant, rose gold, small
11. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs, yellow gold
12. Van Cleef & Arpels Sweet Alhambra bracelet, rose gold, carnelian
13. Bulgari B.zero1 necklace, rose gold
14. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs, rhodium-plated white gold, chalcedony
15. Bulgari B.zero1 necklace, rose gold, diamonds
16. Bulgari Divas’ Dream necklace, rose gold, one diamond, carnelian
17. Van Cleef & Arpels Vintage Alhambra pendant, yellow gold, mother-of-pearl
18. Cartier Love ring, small model, rose gold, 72 diamonds 0.19 carats
19. Cartier Juste un Clou bracelet SM, rose gold, 20 brilliant-cut diamonds
20. Van Cleef & Arpels Vintage Alhambra pendant, yellow gold, onyx
