CHINA. The Moodie Davitt Report is pleased to publish our popular Jessica’s Secret Index for May covering wines & spirits, fragrances, makeup, skincare, confectionery, bags, watches and jewellery.
The Jessica’s Secret Index, a partnership between Jessica’s Secret (founded and owned in China by Mirko Wang) and The Moodie Davitt Report, provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base. The results do not represent sales rankings but offer a useful insight into Chinese consumer interest on a monthly basis. They are particularly useful now amid the rapid revival of Chinese outbound travel.
At a glance
- May 2024 shows month-on-month position movements from the April 2024 Index for spirits & wines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Wines & Spirits Brand Searches May 2024
1. Moutai Feitian 53%
2. Hibiki Suntory Japanese Harmony Master’s Select
3. Suntory Yamazaki 12 Year Old
4. Suntory Yamazaki Distiller’s Reserve
5. The Macallan Colour Collection 12 Year Old
6. The Macallan Sherry Oak 12 Year Old
7. Suntory Hibiki 21 Year Old 43%
8. Guojiao (National Cellar) 1573 Classic 52%
9. Suntory Hibiki 17 Year Old 43%
10. Hennessy VSOP
11. Penfolds Bin 407 Cabernet Sauvignon Vintage 2016
12. Kweichow Moutai Small Batch Blend
13. Balvenie Rare Marriages Series 25 Year Old
14. Moutai Legendary China Collection Libai Limited Edition (duty-free exclusive)
15. Hennessy XO Giftpack
16. Rémy Martin Club 40%
17. Johnnie Walker Blue Label
18. Glen Grant 10 Year Old
19. Suntory Yamazaki 18 Year Old
20. Martell XO
At a glance: Makeup
- May 2024 shows month-on-month position movements from the April 2024 Index for makeup.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Makeup Brand Searches May 2024
1. YSL Le Cushion Encre de Peau SPF23 #B20
2. Givenchy Prisme Libre Setting & Finishing Loose Powder #1
3. Albion Elégance La Poudre Haute Nuance #01
4. Nars Light Reflecting Setting Powder
5. Giorgio Armani Lip Maestro #405
6. Dior Addict Lip Glow Color Awakening Lip Balm #001
7. Tom Ford Eye Color Quad Eyeshadow Palette #04
8. Chanel Le Rouge Duo Ultra Tenue Ultra Wear Liquid Lip Colour#40
9. YSL Rouge Volupté Shine #46
10. Chanel Ultra Le Teint Fluide Foundation #BD01
11. Estée Lauder Double Wear Stay-in-Place Makeup #17
12. La Mer The Luminous Lifting Cushion Foundation #03
13. Chanel Rouge Allure Velvet Luminous Matte Lip Color #58
14. YSL Vinyl Cream Lip Stain #416
15. Giorgio Armani My Armani to Go Essence-in-Foundation Cushion #2
16. Lancôme Absolue Fluid Foundation Shade #100
17. Nars Blush #Orgasm
18. Shu Uemura Unlimited Breathable Lasting Foundation #584
19. Dior Addict Hydrating Shine Lipstick #740 Saddle
20. Chanel Ultrawear Shine Liquid Lip Colour #84
At a glance
- May 2024 shows month-on-month position movements from the April 2024 Index for skincare lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Skincare Brand Searches May 2024
1. Helena Rubinstein Re-Plasty Age Recovery Skin Regeneration Accelerating Night Care
2. La Mer The Treatment Lotion 150ml
3. Clé de Peau Beauté Correcting Cream Veil
4. Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex II Duo
5. La Mer Crème de la Mer
6. Chanel La Mousse Anti-Pollution Cleansing Cream-to-Foam
7. Helena Rubinstein Re-Plasty Age Recovery Day Night Set
8. Cle de Peau Beauté Softening Cleansing Foam
9. Clarins Double Serum Complete Age Control Concentrate Duo
10. Lancôme Advanced Genifique Youth Activating Concentrate Duo
11. Lancôme UV Expert Agua Gel
12. SK-II Pitera Deluxe Set
13. La Mer The Eye Concentrate
14. SK-II Facial Treatment Essence
15. Estée Lauder Revitalizing Supreme+ Youth Power Soft Crème
16. Sisley Ecological Compound Advanced Formula
17. SkinCeuticals Phyto Corrective Hydrating Soothing Fluid
18. CPB Ultimate Daily Emulsion Care Set
19. Lancôme Absolue Revitalizing Eye Cream Duo
20. SK-II Skinpower Advanced Airy Cream
At a glance
- May 2024 shows month-on-month position movements from the April 2024 Index for fragrances.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Fragrance Brand Searches May 2024
1. Chanel Coco Mademoiselle edp
2. Chanel Gabrielle edp
3. Le Labo Santal 33 edp
4. Tom Ford Oud Wood edp
5. Dior Sauvage edt
6. Gabrielle Essence edp
7. Bulgari Pour Homme edt
8. Jo Malone London Wood Sage & Sea Salt edc
9. Chanel Bleu De Chanel Parfum
10. Chanel Chance Eau Tendre edt
11. Dior Miss Blooming Bouquet edt
12. Jo Malone London Wild Bluebell edc
13. Penhaligon’s The Coveted Duchess Rose edp
14. Giorgio Armani Privé Thé Yulong edt
15. Chanel Chance Eau Fraiche edt
16. Byredo Rose of No Man’s Land edp
17. Jo Malone London English Pear & Freesia edc
18. Tom Ford White Suede edp
19. Chanel Coco Mademoiselle Intense edp
20. Hermès Terre d’Hermès
At a glance
- May 2024 shows month-on-month position movements from the April 2024 Index for confectionery lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Confectionery Brand Searches May 2024
1. Godiva Tower Napolitains Medium 450g
2. Godiva Milk Chocolate Pearls 43g
3. Ferrero Rocher Box 375g
4. Ferrero Rocher Destination Pack 48pc 600g
5. Toblerone Swiss Milk Chocolate with Honey & Almond Nougat 100g
6. Godiva 16 Assorted Truffles 230g
7. Toblerone Milk Messages 360g
8. Godiva Gold Ballotin Box 290g
9. KitKat Chunky Milk Chocolate Gift Pack 248g
10. KitKat Pop Choc 140g
11. Kinder Bueno 344g
12. Godiva Carrés Full Range 310g
13. Ferrero Rocher Collection 24pcs
14. Godiva Carrés Milk 36pcs
15. Lindt Assorted Napolitains Carrier Box 250g
16. Lindt Lindor Tube Milk 400g
17. Lindt Excellence Orange Intense Dark Chocolat Bar 100g
18. Cadbury Nibbly Fingers Pouch 320g
19. Godiva Prestige Biscuits Collection Milk Chocolate 100g
20. Lindt Silver Bar Dark 300g
At a glance
- May 2024 shows month-on-month position movements from the April 2024 Index for watch lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Watch Brand Searches May 2024
1. Cartier Ballon Bleu de Cartier, 28mm, steel
2. Rolex Submariner Date, Oyster, 41mm, Oystersteel, Green
3. Cartier Tank Solo Small Model, quartz movement, steel, leather
4. Rolex Lady-Datejust, Oyster, 28mm, Everose gold, Olive green
5. Rolex GMT- Mater II, Oyster, 40mm, Oystersteel, Jubilee bracelet
6. Omega Seamaster Diver 300M Co‑Axial Master Chronometer 42 mm, Steel on rubber strap
7. Rolex, Lady-Datejust, Oyster, 28mm, Oystersteel and white gold, pink diamond-set dial
8. Cartier Ballon Bleu de Cartier, 42.1mm, steel, black alligator strap
9. Cartier Ballon Bleu de Cartier, 33mm, steel, diamonds
10. Rolex Oyster Perpetual Submariner Date, 41mm, Oystersteel, black ceramic, black dial
11. Cartier Ballon Bleu de Cartier, 33mm, steel, pink
12. Omega De Ville Prestige Co‑Axial Chronometer, 36.8mm, steel-red gold
13. Omega De Ville Prestige Co‑Axial Chronometer 32.7mm, steel on steel
14. Longines Primaluna, quartz bracelet
15. Jaeger-LeCoultre, Master Ultra Thin Moon, 34mm, steel, diamonds, blue alligator leather
16. Longines La Grande Classique De Longines, 24mm, quartz movement
17. Rolex Oyster Datejust, 31mm, Oystersteel and white gold
18. Chopard Happy Sport, 30mm, Automatic, ethical rose gold, stainless steel, diamonds
19. Omega Constellation Quartz 24mm, steel/gold
20. Jaeger-LeCoultre Master Ultra Thin Moon, 39mm
At a glance
- May 2024 shows month-on-month position movements from the April 2024 2024 Index for bag lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Bags Brand Searches May 2024
1. Louis Vuitton CarryAll PM
2. Louis Vuitton Diane satchel, monogram canvas
3. Louis Vuitton Neverfull MM Beige
4. Louis Vuitton Boulogne Black
5. Louis Vuitton NéoNoé Rose Poudre
6. Chanel 22 Handbag, Shiny Calfskin & Gold-Tone Metal, Black
7. Chanel Mini Flap Bag, Lambskin Gold-Tone Metal Black
8. LV Speedy Bandoulière 20, Beige, Monogram
9. Louis Vuitton Wallet on Chain Ivy
10. Chanel Large Classic Handbag Grained Calfskin & Gold-Tone Metal Black
11. Louis Vuitton on the Go PM tote, Monogram and Monogram Reverse canvas, detachable coin purse
12. Louis Vuitton Nano Speedy
13. Louis Vuitton Multi Pochette Accessoires, Kaki
14. Loewe Mini Puzzle Bag in classic calfskin, Tan
15. Chanel 22 Mini Handbag, Shiny Calfskin & Gold-Tone Metal, Black
16. Louis Vuitton Speedy Bandoulière 25
17. Celine Small Bucket in Triomphe Canvas and Calfskin, Tan
18. Louis Vuitton CarryAll MM
19. Louis Vuitton LV Pochette Accessoires
20. Louis Vuitton Mini Pochette Accessoires, Monogram, 15.5 x 10.5 x 4cm
At a glance
- May 2024 shows month-on-month position movements from the April 2024 Index for jewellery lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Jewellery Brand Searches May 2024
1. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs
2. Van Cleef & Arpels Vintage Alhambra pendant, yellow gold, carnelian
3. Van Cleef & Arpels Sweet Alhambra pendant, rose gold and carnelian
4. Cartier Love bracelet, rose gold
5. Van Cleef & Arpels, Vintage Alhambra bracelet, 5 motifs, yellow gold, mother-of-pearl
6. Cartier Love wedding band, rose gold
7. Bvlgari Divas’ Dream necklace, rose gold, one diamond, mother-of-pearl
8. Cartier Love bracelet, SM rose gold
9. Tiffany T Smile Pendant, rose gold, small
10. Van Cleef & Arpels Sweet Alhambra pendant, yellow gold, mother-of-pearl
11. Cartier Love necklace, 2 diamonds, yellow gold
12. Van Cleef & Arpels Sweet Alhambra bracelet, rose gold and carnelian
13. Van Cleef & Arpels Vintage Alhambra pendant, yellow gold, mother-of-pearl
14. Bulgari B.zero1 necklace, rose gold
15. Cartier Love bracelet, 4 diamonds, rose gold
16. Van Cleef & Arpels Vintage Alhambra pendant, yellow gold, onyx
17. Van Cleef & Arpels Sweet Alhambra bracelet, 6 motifs, rose gold
18. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs, yellow gold, onyx
19. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs, rhodium plated white gold, chalcedony
20. Cartier D’Amour necklace XS, rose gold, diamond
