CHINA. The Moodie Davitt Report is pleased to publish our popular Jessica’s Secret Index for September covering wines & spirits, fragrances, makeup, skincare, confectionery, bags, watches and jewellery.
The Jessica’s Secret Index, a partnership between Jessica’s Secret (founded and owned in China by Mirko Wang) and The Moodie Davitt Report, provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base.
The results do not represent sales rankings but offer a useful insight into Chinese consumer interest on a monthly basis. They are particularly useful now amid the rapid revival of Chinese outbound travel.
At a glance
- September 2024 shows month-on-month position movements from the August 2024 Index for spirits & wines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Wines & Spirits Brand Searches September 2024
1. Moutai Feitian 53%
2. Suntory Yamazaki 12 Year Old
3. Hennessy XO Giftpack
4. Suntory Yamazaki Distiller’s Reserve
5. Hibiki Suntory Japanese Harmony Master’s Select
6. The Macallan Quest
7. Hennessy VSOP
8. Suntory Yamazaki 18 Year Old
9. The Balvenie Rare Marriages Series 25 Year Old
10. Royal Salute 21 Year Old
11. The Macallan Colour Collection 12 Year Old
12. Martell XO
13. Wuliangye Crystal
14. Johnnie Walker Black Label 12 Year Old
15. Bowmore 10 Year Old Travel Retail Exclusive
16. Laphroaig Four Oak
17. Baileys Irish Cream
18. Penfolds Bin 407 Cabernet Sauvignon Vintage 2016
19. Monkey 47 Schwarzwald Traveller’s Compendium Edition
20. The Macallan Sherry Oak 12 Year Old
At a glance
- September 2024 shows month-on-month position movements from the August 2024 Index for makeup.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Makeup Brand Searches September 2024
1. YSL Le Cushion Encre de Peau SPF23 #B20
2. Givenchy Prisme Libre Setting & Finishing Loose Powder #1
3. Nars Light Reflecting Setting Powder
4. Albion Elégance La Poudre Haute Nuance #01
5. Chanel Le Rouge Duo Ultra Tenue Ultra Wear Liquid Lip Colour #40
6. Tom Ford Eye Color Quad Eyeshadow Palette #04
7. Chanel Les 4 Ombres Multi-Effect Quadra Eyeshadow #308
8. YSL Rouge Volupté Shine #46
9. Dior Addict Lip Glow Color Awakening Lip Balm #001
10. Chanel Rouge Allure Velvet Luminous Matte Lip Color #58
11. Lancôme Absolue Fluid Foundation Shade #100
12. Chanel Les Beiges Eyeshadow Palette #light
13. YSL Vinyl Cream Lip Stain #416
14. Estée Lauder Double Wear Stay-in-Place Makeup #17
15. Estée Lauder Re-Nutriv Ultra Radiance Liquid Makeup 2C0 #21
16. Chanel Ultra Le Teint Fluide Foundation #BD01
17. Dior Addict Hydrating shine lipstick #740 Saddle
18. Shu Uemura Unlimited Breathable Lasting Foundation #584
19. Dior Rouge Dior #999 Metallic
20. Giorgio Armani Lip Maestro#405
At a glance
- September 2024 shows month-on-month position movements from the August 2024 Index for skincare lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Skincare Brand Searches September 2024
1. Helena Rubinstein Re-Plasty Age Recovery Skin Regeneration Accelerating Night Care
2. La Mer The Treatment Lotion 150ml
3. Clé de Peau Beauté Correcting Cream Veil
4. Chanel La Mousse Anti-Pollution Cleansing Cream-to-Foam
5. Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex II Duo
6. La Mer Crème de la Mer
7. Helena Rubinstein Re-Plasty Age Recovery Day Night Set
8. Clarins Double Serum Complete Age Control Concentrate Duo
9. La Mer The Eye Concentrate
10. SK-II Pitera Deluxe Set
11. Helena Rubinstein Powercell Skinmunity Youth Reinforcing Serum
12. Lancôme Advanced Genifique Youth Activating Concentrate Duo
13. Lancôme Absolue Revitalizing Eye Cream Duo
14. SkinCeuticals Phyto Corrective Hydrating Soothing Fluid
15. Estée Lauder Revitalizing Supreme+ Youth Power Soft Crème
16. SK-II Facial Treatment Essence
17. CPB Ultimate Daily Emulsion Care Set
18. Guerlain Abeille Royale Adavanced Youth Watery Oil
19. Lancôme Advanced Genifique Eye Cream Duo
20. Lancôme Absolue The Exceptional Youthful Collection Set
At a glance
- September 2024 shows month-on-month position movements from the August 2024 Index for fragrances.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Fragrance Brand Searches September 2024
1. Chanel Coco Mademoiselle edp
2. Chanel Gabrielle edp
3. Chanel Gabrielle Essence edp
4. Jo Malone London Wood Sage & Sea Salt edc
5. Chanel Bleu De Chanel Parfum
6. Tom Ford Oud Wood edp
7. Giorgio Armani Privé Thé Yulong edt
8. Le Labo Santal 33 edp
9. Dior Sauvage edt
10. Chanel Chance Eau Tendre edt
11. Hermès Terre d’Hermès edt
12. Byredo Rose of No Man’s Land edp
13. Chanel Chance Eau Fraiche edt
14. Chanel N°5 edp Spray
15. Dior Miss Blooming Bouquet edt
16. Diptyque Philosykos edt
17. Chanel Coco Mademoiselle Intense edp
18. YSL Libre edp
19. Jo Malone London Wild Bluebell edc
20. Hermès Un Jardin sur le Nil edt
At a glance
- September 2024 shows month-on-month position movements from the August 2024 Index for confectionery lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Confectionery Brand Searches September 2024
1. Godiva Gold Ballotin Box 290g
2. Godiva Carrés Full Range 310g
3. Ferrero Rocher Box 375g
4. Godiva Milk Chocolate Pearls 43g
5. Lindt Assorted Napolitains Carrier Box 250g
6. Lindt Tube Assorted 400g
7. Toblerone Milk Gold 360g
8. Toblerone White 360g
9. Toblerone Tiny Milk Bag 272g
10. Lindt Gold Milk Bar 300g
11. Toblerone Tiny Black Bag 272g
12. Lindt Assorted Napolitains with Coconut 500g
13. Brookside Dark Chocolate Açai And Blueberry Flavors Pouch 198g
14. Ferrero Rocher Collection 24pcs 269g
15. Toblerone Tiny White Bag 272g
16. Toblerone Tiny Crunchy Almonds Bag 272g
17. Lindt Silver Dark Hazelnut Bar 300g
18. Milka & Oreo Tablet 300g
19. Lindt Excellence Dark 85% Cocoa 100g
20. Toblerone Crunchy Almond 360g
At a glance
- September 2024 shows month-on-month position movements from the August 2024 Index for watch lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Watch Brand Searches September 2024
1. Cartier Ballon Bleu de Cartier, 28mm, steel
2. Rolex Submariner Date, Oyster, 41mm, Oystersteel, Green
3. Cartier Tank Solo Small Model, quartz movement, steel, leather
4. Rolex, Lady-Datejust, Oyster, 28mm, Oystersteel and white gold, pink diamond-set dial
5. Rolex Lady-Datejust, Oyster, 28mm, Everose gold, Olive green
6. Omega De Ville Prestige Co‑Axial Chronometer, 36.8mm, Steel-Red Gold
7. Rolex GMT- Mater II, Oyster, 40mm, Oystersteel, Jubilee bracelet
8. Omega Seamaster Diver 300M Co‑Axial Master Chronometer 42mm, Steel on rubber strap
9. Longines Primaluna, Quartz bracelet, women
10. Rolex Oyster Perpetual Lady-Datejust, 28mm, Oystersteel, pink dial, oyster bracelet
11. Longines La Grande Classique De Longines, 24mm, quartz movement
12. Cartier Ballon Bleu de Cartier Watch 33mm, steel, diamonds
13. Omega Constellation Quartz, 24mm, Steel on Steel, ‘Griffes’ dial, 12 diamond indexes
14. Rolex Perpetual Lady-Datejust, 28mm, Oystersteel and yellow gold, silver diamond-set dial
15. Omega Seamaster Diver 300M Co‑Axial Chronometer, 42mm, Steel on green Rubber strap
16. Rolex Oyster Perpetual Submariner Date, 41mm, Oystersteel, black ceramic, black dial
17. Rolex Oyster Perpetual Cosmograph Daytona, 40mm, Oystersteel, white dial
18. Patek Philippe Complications self-winding mechanical movement, day/date/month apertures, moon phases, rose gold case, opaline white dial
19. Omega, Constellation Quartz 24mm, steel/gold
20. Chopard Happy Sport, 30mm, Automatic, ethical rose gold, stainless steel, diamonds
At a glance
- September 2024 shows month-on-month position movements from the August 2024 Index for bag lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Bag Brand Searches September 2024
1. Louis Vuitton CarryAll P
2. Louis Vuitton Diane satchel, monogram canvas
3. Louis Vuitton Boulogne Black
4. Chanel Mini Classic Handbag Lambskin Gold-Tone Metal Black 12 × 20 × 6cm
5. Louis Vuitton Speedy Bandoulière 20, Beige, Monogram
6. Louis Vuitton Neverfull MM Beige
7. Chanel Small Classic Handbag Grained Calfskin & Gold-Tone Metal Black 14.5 × 23 × 6cm
8. Louis Vuitton NéoNoé Rose Poudre
9. Louis Vuitton Wallet on Chain Ivy
10. Louis Vuitton on the Go PM tote, Monogram and Monogram Reverse canvas, detachable coin purse
11. Chanel 22 Handbag, Shiny Calfskin & Gold-Tone Metal, Black, 39 × 42 × 8cm
12. Louis Vuitton Multi Pochette Accessoires, Kaki
13. Louis Vuitton Speedy Bandoulière 25
14. Louis Vuitton Nano Speedy, Monogram Canvas, 16 × 10 × 7.5cm
15. Louis Vuitton Pochette Accessoires
16. Loewe Mini Puzzle Bag, classic calfskin, Tan
17. Gucci GG Marmont matelassé mini bag, black leather
18. Louis Vuitton CarryAll MM
19. Louis Vuitton CarryAll Dark MM, Black, Lambskin, silver-color hardware
20. Chanel 19 Handbag, Shiny Lambskin, Gold-Tone, Silver-Tone & Ruthenium-Finish Metal, Black, 16 × 26 × 9cm
At a glance
- September 2024 shows month-on-month position movements from the August 2024 Index for jewellery lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Jewellery Brand Searches September 2024
1. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs
2. Van Cleef & Arpels Vintage Alhambra pendant, yellow gold, carnelian
3. Van Cleef & Arpels Sweet Alhambra pendant, rose gold, carnelian
4. Cartier Love bracelet, SM rose gold
5. Cartier Love bracelet, rose gold
6. Cartier Love wedding band, rose gold
7. Tiffany T Smile Pendant, rose gold, small
8. Bulgari Divas’ Dream Necklace, rose gold, one diamond, carnelian
9. Van Cleef & Arpels, Vintage Alhambra bracelet, 5 motifs, rose gold, carnelian
10. Van Cleef & Arpels Sweet Alhambra bracelet, rose gold and carnelian
11. Van Cleef & Arpels, Vintage Alhambra bracelet, 5 motifs, yellow gold, mother-of-pearl
12. Bulgari Divas’ Dream necklace, rose gold, one diamond, mother-of-pearl
13. Chaumet Jeux de Liens Pendant
14. Cartier Love necklace, 2 diamonds, yellow gold
15. Van Cleef & Arpels Vintage Alhambra pendant, yellow gold, onyx
16. Cartier Love bracelet, 4 diamonds, rose gold
17. Van Cleef & Arpels Sweet Alhambra pendant, yellow gold, mother-of-pearl
18. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs, rhodium plated white gold, chalcedony
19. Cartier Love necklace, 18k rose gold
20. Van Cleef & Arpels Vintage Alhambra pendant, yellow gold, mother-of-pearl
