CHINA. The Moodie Davitt Report is pleased to publish the Jessica’s Secret Index for February 2020 covering wines & spirits, fragrances, makeup, skincare, confectionery and luxury bags.
The Jessica’s Secret Index, in association with The Moodie Davitt Report, provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base. The results do not represent sales rankings but offer a useful insight into Chinese consumer interest on a monthly basis.
At a glance
- March 2020 shows month-on-month position movements from the February Index for spirits and wines.
- Note: These rankings only reflect search demand, not sales (amid the COVID-19 crisis, interest rather than sales). A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Wines & Spirits Brand Searches March 2020
1. Moutai Feitian 53%
2. Martell XO
3. Royal Salute 21 Year Old
4. Hibiki Suntory Japanese Harmony Master’s Select
5. Chivas Regal XV 15 Year Old
6. Wuliangye Crystal 52%
7. Chivas Regal The Chivas Brothers’ Blend 12 Year Old
8. Hennessy XO
9. Kweichow Moutai Feitian 38%
10. Martell Cordon Bleu XO Limited Edition by Mathias Kiss
11. Chivas Regal 21 Year Old
12. Kweichow Moutai Feitian 2014
13. Jägermeister German Herbal Liqueur
14. Johnnie Walker Black Label 12 Year Old
15. Martell Cordon Bleu 750ml
16. Kweichow Moutai Centennial Gold Award
17. Hibiki Suntory Japanese Harmony Master’s Select Limited Edition Gift Pack
18. Penfolds Bin 407 750ml
19. Penfolds Bin 389 Cabernet Shiraz 2014
20. Chivas Regal Mizunara
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At a glance: Makeup
- March 2020 shows month-on-month position movements from the February Index for makeup.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Makeup Brand Searches March 2020
1. Giorgio Armani Lip Maestro Liquid Lipstick #405 Sultan
2. YSL Rouge Pur Couture The Slim Matte Lipstick Rouge Paradoxe
3. Dior Rouge Dior 999
4. Tom Ford Lip Colour #80 Impassioned
5. Tom Ford Eye Color Quad Eyeshadow Palette
6. Giorgio Armani My Armani to Go Cushion Foundation SPF 23 #2
7. Giorgio Armani Power Fabric
8. MAC Extra Dimension Skinfinish #Double Gleam 9g
9. MAC Matte Lipstick #Chili
10. Estée Lauder Futurist Aqua Brilliance Makeup SPF15 PA++ 1C1 30ml
11. Giorgio Armani Designer Lift Foundation SPF 20 #3
12. Bobbi Brown Highlighting Powder #1
13. YSL Fusion Ink Cushion Foundation #B20 Beige
14. Givenchy Le Rouge #37
15. Nars Light Reflecting Setting Powder
16. Tom Ford Lips & Boys Collection #72 Tony
17. YSL Rouge Volupté Shine 46
18. Estée Lauder Double Wear Stay-In-Place Makeup SPF 10 Bone 30ml
19. Burberry Cat Lashes Mascara #2 Chestnut Brown 7ml
20. Lancôme L’Absolu Rouge Hydrating Lipstick
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At a glance
- March 2020 shows month-on-month position movements from the February Index for skincare lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Skincare Brand Searches March 2020
1. La Mer The Treatment Lotion 150ml
2. Estée Lauder Advanced Night Repair Synchronized Recovery Complex II 50ml
3. Estée Lauder Advanced Night Repair Synchronized Recovery Complex II Duo, 2x100ml
4. Clarins Double Serum Complete Age Control Concentrate Duo 2x50ml
5. SK-II Facial Treatment Essence Duo Set 2x230ml
6. Lancôme Advanced Génifique Youth Activating Duo 2x100ml
7. La Mer Crème de la Mer 60ml
8. Sisley Ecological Compound 125ml
9. Estée Lauder Advanced Night Repair Eye Supercharged Complex Synchronized Recovery Cream Duo 15ml + 15ml
10. Guerlain Abeille Royale Youth Watery Oil 50ml
11. Clarins Double Serum Complete Age Control Concentrate 50ml
12. SK-II GenOptics Aura Essence Serum 50ml
13. Shiseido Ultimune Power Infusing Concentrate 50ml
14. SK-II Facial Treatment Essence 330ml
15. Clé de Peau Beauté Sheer Fluid Veil SP21
16. SK-II Facial Treatment Mask
17. Chanel La Mousse Anti-Pollution Cleansing Cream-to-Foam
18. Kiehl’s Clearly Corrective Dark Spot Solution
19. Helena Rubinstein Powercell Skinmunity Serum
20. Lancôme Tonique Confort Comforting Rehydrating Toner 400ml
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At a glance
- March 2020 shows month-on-month position movements from the February Index for fragrances.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Fragrances Brand Searches March 2020
1. YSL Black Opium edp 50 ml
2. Jo Malone London Wild Bluebell edc 30ml
3. Byredo Rose of No Man’s Land edp 50ml
4. Chanel Bleu de Chanel edt 50ml
5. Acqua di Parma Blu Mediterraneo Mirto Di Panarea edt 150ml
6. Tom Ford Oud Wood edp 50ml
7. Versace Eros Flame edp spray 100ml
8. YSL Libre edp 50 ml
9. Jo Malone London English Pear & Freesia edc 100ml
10. Penhaligon’s The Tragedy of George 75ml
11. Bvlgari Pour Homme Spray edt 50ml
12. Atelier Cologne Orange Sanguine
13. Gucci Mémoire d’une Odeur edp 60ml
14. Chanel Bleu de Chanel Homme Spray edp 100ml
15. Gucci Bloom Acqua di Fiore edt 50ml
16. Chanel Gabrielle 50ml
17. Serge Lutens La Fille De Berlin 50 ml
18. Chanel Chance Eau Tendre edt 100ml
19. Burberry Mr. Burberry edp 100ml
20. Acqua di Parma Fico di Amalfi edt 75ml
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At a glance
- March 2020 shows month-on-month position movements from the February Index for confectionery lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Confectionery Brand Searches March 2020
1. Ferrero Rocher Box 375g
2. Godiva Gold Ballotin Box 290g
3. Lindt Lindor Tube Assorted 400g
4. Godiva Napolitains 225g
5. Godiva Coeur Iconique 14pc 150g
6. Godiva Truffles 16pc 230g
7. Toblerone Tiny Milk Bag 272g
8. Godiva Pearls Milk Chocolate 43g
9. Lindt Assorted Napolitains Carrier Box 500g
10. Lindt Gold Bar Milk Hazelnut 300g
11. Kinder Schokolade 125g + 25g
12. Godiva 72% Cacao Dark Chocolate with Almonds
13. Toblerone White 360g
14. Lindt Lindor Tube Milk 400g
15. Godiva Gold Ballotin 3x6pc 210g
16. Ferrero Rocher 48pc 600g
17. Ferrero Rocher Collection 24pc 259g
18. Godiva G Cube Milk Chocolate Assortment 22pcs
19. Toblerone Tiny Mix Bag 272g
20. Godiva 72% Cacao Dark Chocolate Bar
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