UK confectionery and toy brand Playin Choc is set to make its debut at the TFWA World Exhibition in Cannes next week (Red Village H8).
Dubbed as the ‘kindest chocolate brand on the planet’, Playin Choc entered the market in 2018 with its innovative Endangered ToyChoc Box. The 100% recyclable, zero waste and plastic-free box contains two allergen-free organic chocolates, a card puzzle toy and an educational fun facts card.
Playin Choc has since extended its range to offer 66 collectable ToyChoc Box boxes across five ranges. Advent calendars are also featured.
Playin Choc was founded in 2017 by Maya Simler. The mother-of-two was looking for a healthier chocolate snack for her children and, at the same time, was concerned about the use of single-use plastic and excessive packaging in both the confectionery and toy markets.
Aiming to combine taste, creativity and sustainability, she developed a range of products which are suitable for children over the age of three. The portfolio features organic chocolate and environmentally-friendly, educational toys.
[Click on the video below to learn more about PlayinChoc’s development.]
Playin Choc boasts its own Salsa-certified artisan facility in the UK. Its vegan recipe is free-from 14 of the main allergens, including dairy, nut, soy and gluten.
The chocolates combine three natural and organic plants: gently roasted cacao, from a small family-owned farm collectives in Peru, Madagascan Bourbon vanilla and vitamin-rich coconut.
The ingredients are certified by the Soil Association, which enables a reduction in pollution and soil erosion, increase in soil fertility and uses less energy.
Flavours include Single Origin Peruvian Dark 70% and a new Single Origin Peruvian Vegan M•lk. Packaging and toys are made from recyclable card and the 10g chocolates are wrapped in 100% plant-based home compostable film.
The 66 collectable ToyChoc Box contains 2 x 10g chocolates, a 3D animal puzzle and fun facts about animals ranging from woodland or dinosaur to endangered and festive. The RRP is £2.49 (US$3.40) each or £43 (US$59) for an 18-piece set.
The Selection Gift Set of 6, Rabbit and Christmas sets have a £15 (US$21) RRP while JustChoc Box offers three (£1.69, US$2.30), six (£3.30, US$4.55) or ten-piece (£5.59, US$7.58) boxes and a new six-piece chocolate slab.
Playin Choc Advent Calendars, with 12 or 14 windows, contain 10g mini chocolate bar, a 3D puzzle toy, three stencils and fun facts card. The calendar sleeve reverses into a play mat.
