Edrington has revealed details of three new limited-edition expressions from its single malt whisky brand The Macallan, which will be available in travel retail later this year.
They have been created to commemorate The Macallan’s new £140 million distillery and visitor experience in Speyside, Scotland, which opened earlier this year.
The first new whisky is the Macallan Edition No.4 (ABV 48.4%), the fourth release in the Edition Series. The premium pack for No.4 will feature a limited-edition signed print (measuring 75mm x 300mm) of the new distillery by photographer Paolo Pellegrin. The gift carton will be the same as the standard Edition No.4 design but with additional text advising of the collectible print, Edrington said.
The second new expression is the Macallan Genesis Limited Edition (ABV 45.5%). This is presented in a special gift box featuring a lithographic print of the distillery, signed by Graham Stirk, lead architect of the distillery project. The print was created on one of only two remaining map printing presses in the UK. Limited to 2,500 bottles, the product has a recommended price point of US$690.
Both the Genesis Limited Edition and The Edition No.4 limited-edition pack will be available exclusively through The Macallan distillery and The Macallan airport stockists from Q4 this year.
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The third and final new expression is the Macallan Masters of Photography: Magnum Edition (43.7% ABV), the seventh limited edition release in its series.
The packaging and enclosed materials are a collaboration between The Macallan and well-known photographic cooperative Magnum Photos, whose photographers captured images of the various stages, and the people involved, in the new distillery venture.
The single malt is housed in a bottle engraved with The Macallan and Magnum logos and the names of the six photographers involved in the project: Steve McCurry, Martin Parr, Paolo Pellegrin, Gueorgui Pinkhassov, Mark Power and Alec Soth.
The Magnum Edition is presented in a gift box together with six collectible prints taken and signed by the photographers, and a hardback picture book containing some of their images. Just 2,000 units of Masters of Photography: Magnum Edition will be available globally, each priced at US$3,500.
Edrington Global Travel Retail Managing Director Igor Boyadjian said: “This year continues to be about celebrating the opening of our new distillery, a once in a lifetime event and a hugely important milestone for both The Macallan brand and the broader Scotch whisky industry. These special bottlings of The Macallan will play a crucially important role in bringing to life in travel retail the new distillery and the vision and flair which are at its heart.
“We are excited to offer these special Macallan bottlings to some of our most valued global travel retail partners. These limited-edition expressions will offer The Macallan enthusiasts and whisky connoisseurs a unique glimpse into the distillery, while also underscoring our ongoing quest to perfect the brand’s execution in travel retail.”
