The Macallan is celebrating the launch of the travel retail-exclusive Colour Collection with a week-long homepage makeover of The Moodie Davitt Report.
The Macallan Colour Collection is a new range of exceptional whiskies exploring the brand’s commitment to delivering natural colour through maturation in sherry-seasoned casks. It is launching across key airports and selected duty free locations around the world from September.
The Macallan Colour Collection is made up of five age statement single malt Scotch whiskies. The range spans all the colours of the whisky spectrum showcasing the natural hues derived from maturation. It begins with the golden oak-toned 12 Year Old, 15 Year Old, 18 Year Old and 21 Year Old, all the way to the burnished chestnut of the 30 Year Old.
Deepening in colour with age, the range showcases the natural tones derived from maturation in The Macallan’s sherry-seasoned oak casks from Jerez de la Frontera, Spain.
Natural colour and sherry seasoning are among The Macallan’s Six Pillars, which have been the foundation stones of The Macallan since 1824.
The Colour Collection features a new visual identity inspired by the distillery’s heritage and its spiritual home, The Macallan Estate. The designs were created by long-time The Macallan collaborator American illustrator/graphic artist David Carson and underline the brand’s connection to nature. Carson took inspiration from Jerez, where The Macallan’s sherry-seasoned oak casks are made.
The whisky company said the Macallan Colour Collection marks the return of age statement whiskies to The Macallan’s global travel retail offering.
As reported, the global travel exclusive range was first previewed during TFWA Asia Pacific week in Singapore. A private event held at the Raffles Hotel provided a luxurious setting for the unveiling.
Edrington Global Travel Retail Regional Managing Director Jeremy Speirs commented: “Following many years of development, we are delighted to introduce The Macallan Colour Collection exclusively to global travel. In our relenting pursuit of uncompromised excellence, refining and redeveloping our offering to ensure it remains relevant to our shoppers, we are confident that we have achieved an extraordinary selection of whiskies with The Macallan Colour Collection.
“The Macallan Colour Collection is a visual representation of our acclaimed Six Pillars and allows travellers to explore our commitment to natural colour and the influence of sherry seasoning in a rich and compelling way.
“The range is a prism through which travellers can immerse themselves in the craftsmanship of The Macallan, exploring the characteristics which make our single malt whiskies so unique, while underpinning our renowned quality and character.”
The Colour Collection is crafted from predominantly sherry/American oak casks, which include a subtle touch of European oak. Commenting on the new range, The Macallan Master Whisky Maker Kirsteen Campbell said: “The Macallan Colour Collection is a visual celebration of our commitment to natural colour and sherry seasoning, with each of the five distinctive whiskies taking travellers through a compelling sensory journey of the remarkable spectrum of natural hues derived from maturation in The Macallan’s sherry-seasoned oak casks.
“It is these exceptional oak casks which are the single greatest contributor to the quality, flavours and distinctive aromas at the heart of our single malts.
“Deepening in colour with age, each expression tells its own story and is a prism through which consumers can explore the distinctive characteristics which underpin the exceptional craftsmanship, renowned quality and rich character of our single malt whisky.”
Edrington Global Travel Retail is running a series of immersive art exhibitions celebrating The Colour Collection and its collaboration with David Carson. The exhibitions are running at London, Shanghai, Dubai, Singapore and Los Angeles and are designed to immerse visitors into the distinctive visual world of Carson and the Colour Collection. ✈
