INTERNATIONAL. Welcome to this special edition of The Moodie Davitt e-Zine, dedicated to the opening of The Shilla Duty Free’s new Beauty&You stores at Hong Kong International Airport.
The Moodie Davitt Report was on location for the Grand Opening on 28 June, and was invited to tell the story of the debut of this beauty and fashion accessories concept.
As we report in the pages ahead, the Beauty&You stores feature a strong emphasis on experience and discovery, service and digitalisation. There are new in-store concepts aimed at attracting a diverse audience and many powerful brand executions.
We review the stores and the big highlights in our ‘Talking Points’ section, we carry an extensive Q&A interview with senior Shilla management, and we feature reaction from retailer, airport and brand partners, as well as a Picture Gallery and video.
The inauguration of Beauty&You marks a milestone moment for The Shilla Duty Free, and opens a new chapter in the Korean group’s travel retail expansion. The Moodie Davitt Report is proud to have been asked to tell that story.
Please enjoy this edition of the new-look Moodie Davitt e-Zine with our compliments.
