AUSTRALIA The Nuance Group has partnered with the Australia’s First Families of Wine (AFFW) collective to launch a feature wine wall at its main SYD Duty and Tax Free Departures store in Sydney Airport.
In a ceremony at the SYD store on Monday, The Nuance Group’s Finance & Commercial Director Philippe Boyer joined Mitchell Taylor, Managing Director of Taylor’s and current AFFW Chairman, in opening the wall.
Australia’s First Families of Wine represents 12 family-owned wineries – Brown Brothers, Campbell’s, De Bortoli, d’Arenberg, Henschke, Howard Park, Jim Barry Wines, McWilliams, Tahbilk, Taylor’s, Tyrell’s and Yalumba.
The wall presents the 12 top-class wineries under a single banner, adjacent to the aged and rare wine offering in the store.
The Nuance Group intends to make dynamic use of the wall, rotating stock to showcase recent releases, limited editions, exclusives and museum releases.
Along with a digital presentation on all of the wineries, the wall features background information about the wines on display.
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Representatives of the Australia’s First Families of Wine members celebrate yesterday’s launch at SYD, Sydney Airport |
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The Nuance Group Australia Finance & Commercial Director Philippe Boyer launches the initiative at the Sydney Airport T1 store |
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The wall features premium wines from some of Australia’s most distinguished wineries |
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Mitchell Taylor, Managing Director of Taylor’s and Chairman of Australia’s First Families of Wine, expressed the group’s excitement about this first retail collaboration |
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Philippe Boyer and Mitchell Taylor salute the partnership |
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Guests celebrate the Australia’s First Families of Wine partnership at a superb dinner in the Guillaume at Bennelong restaurant in Sydney’s iconic Opera House |
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The Nuance Group’s Julie Cesaro and Bruce Fargher with Sydney Airport’s Doug Benham |
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Brown Brothers Director Ross Brown backgrounding the AFFW project |
“This wall represents the next evolution in Nuance’s commitment to wine, and in particular our commitment to Australia’s greatest winemaking names,” Philippe Boyer told guests at the opening.
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Raelene Johnson, The Nuance Group (Australia) Buying & Merchandise Director |
“Thank you to all the families present here for sharing their wines with us.”
Australia’s First Families of Wine was formed in 2009 as a cooperative vehicle for promoting the nation’s family winemaking heritage, aiming to counter international perceptions of Australia as solely a volume wine producer.
Speaking to The Moodie Report, Mitchell Taylor said that AFFW enabled members to cooperate in marketing and improve visibility for some of Australia’s best wines from Western Australia, South Australia, Victoria and New South Wales.
“Within our 12 members we wanted to get through the concept that not only do we make some of the best value wines in the world, but we make some of the best wines from different regions.”
Taylor strongly endorsed Nuance’s initiatives at Sydney and looked forward to building on the beginning at Sydney with presence in other airports.
“As Australia’s leading travel retailer, this partnership with The Nuance Group Australia really is fundamental to building the awareness of Australia’s world-class wines and recognition of Australia’s First Families of Wine internationally,” he said.
Raelene Johnson, The Nuance Group Australia’s Buying and Merchandise Director, emphasised the importance of the group’s long-term premium wine strategy, which has helped wine sales to grow by over +40% since 2009.
Linking with AFFW is a key strand for the group’s ability to target consumers of premium Australian-made wines, notably Chinese and Southeast Asian travellers, she said.
Nuance Australia intends to have a permanent AFFW presence in each of its airside stores in Australia, with plans well advanced for implementation at both Melbourne and Brisbane airports.
