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Cult, the new upmarket multi-brand department store concept, will feature high-end fashion and accessories brands under one roof, including Bally and Escada in their dedicated shop-in-shop environment |
GERMANY. The Nuance Group has reached a preliminary agreement with Hamburg Airport to operate 850sq m of fashion retail at Hamburg Airport’s new Airport Plaza shopping precinct, scheduled to open in late 2008.
“The offer will comprise exclusive high-end ranges as well as a very fashion-conscious casual offer, targeting customers of all age groups and tastes and designed to make Hamburg Airport a place to look for the latest and best in fashion retail,” said the Swiss retailer.
Specially designed for the airport, the 200sq m CULT upmarket multi-brand department store concept will accommodate high-end fashion and accessories brands under one roof. Amongst others, the concept will feature Bally and Escada in their dedicated shop-in-shop environment.
The second new concept specially developed for Hamburg is Young Fashion, an accessories concept covering 130sq m.
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Clearly defined areas for brands and categories allow for easy navigation in the new Airport Plaza |
According to Nuance, the store is revolutionary because it houses fashion accessories of all kinds under one roof. Sunglasses, fashion watches and jewellery as well as handbags by the world’s most iconic brands are all presented in their distinct brand environment through a cleverly-designed shop-in-shop approach.
Nuance plans to complement these department store style outlets by a range of fashion mono-brand concepts carefully tailored to suit the taste of the target customer group, bringing the total area of shopping space dedicated to fashion and accessory retailing and operated by Nuance to 850sq m.
The Nuance Group Europe CEO Jean-Paul Bonnel commented: “We are highly pleased about the excellent co-operation with Hamburg Airport which has enabled us to develop a truly unique approach to fashion retailing in line with the airport’s style and philosophy. This is a wonderful opportunity to demonstrate our competence in fashion retailing, also for the German market.”
Hamburg Airport Director Commercial Development Dr Thomas Immelmann stated: “With Nuance, we are happy to welcome a highly acknowledged airport retailing specialist in our newly built Airport Plaza by the end of 2008. Both fashion and accessories retailing strategy as well as the excellent brand portfolio of The Nuance Group fit extremely well to the rapidly growing commercial activities at Hamburg Airport.”
About Hamburg Airport
Hamburg Airport, Germany’s fifth largest airport, is owned by the City of Hamburg (51%) and Hochtief Airport GmbH/Hochtief Airport Capital (49%) and serves over 12 million passengers a year. As a city airport with a large catchment area, Hamburg is experiencing steady, continual growth. The Airport Plaza shopping precinct is being built between two existing terminals which will incorporate the central security check-point and will be home to a total of 4,450sq m of retail space and 2,360sq m for food & beverage.
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Young Fashion, a concept specially developed for Hamburg, will offer accessories of all kinds under one roof |
About The Nuance Group
Swiss-based The Nuance Group is the global market leader in the travel retail industry, operating 350 shops across 60 airports and 20 countries around the globe and employing 5,000 staff. In addition to its duty and tax free operation, the Nuance portfolio comprises specialist shops as well as food & beverage operations, distribution, inflight services and shops in other travel retail channels. Nuance operates over 140 fashion and fashion-related stores across the world.
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