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SWITZERLAND. The Nuance Group has opened a Boss Traveller store at Zürich Airport.
The refurbished store opened in early September and features the latest Hugo Boss retail concept with state-of-the-art materials, a modern feel and a design that the companies said is “viable across all markets and architectures”.
Nuance Switzerland General Manager Karl Walter said: “This sophisticated store brings forward the best in retail design, facilitating easy browsing and clear brand visibility. We are delighted to partner with Hugo Boss in bringing this cutting edge store design to Zürich.”
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Hugo Boss Head of Travel Retail Jesper Gustafsson said: “This is a highly anticipated store opening from our side, showing off our latest concept at a key airport such as Zürich. With Nuance as a partner, I am sure retail operations will be of the highest standard and we look forward to a successful business.”
Nuance opened another Hugo Boss shop with the new concept at Mumbai Chhatrapati Shivaji International Airport earlier this year.
Nuance also operates four Hugo Boss shop-in-shops across Europe, the Middle East and Africa; two Boss Traveller shops in Stockholm and Lisbon airports and two Boss Orange shops in Manchester and Dusseldorf airports.
The Boss Orange Shop in Manchester is also being renovated this year.
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