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The Nuance Group’s new 105sq m fashion accessories store at Düsseldorf Airport |
GERMANY. The Nuance Group has opened its new Cult multi-brand accessories store at Düsseldorf International Airport’s Terminal C, in the non-Schengen zone.
The 105sq m outlet offers designer bags, belts, writing instruments and other accessories. Brands on offer include MCM, Bally, Longchamp and Porsche Design while fashion accessories by Giorgio Armani will complement the offer in the near future.
The retailer said the store was presented “in a modern setting dominated by bright wood panelling set off with showcases in dark wood. The use of glass elements allows for maximum visibility within the store as well as toward the corridor.”
The Nuance Group Europe Sales & Operations Director Stephan Salvisberg said: “Düsseldorf is one of Europe’s prime fashion locations, and we wanted to reflect this fact through our offer. The new store targets a fashion and quality-conscious audience in search of the ideal accessory to complement their look. The flexible store set-up will allow us to constantly adapt our offer to the needs of our customer base by introducing new, trendy brands.”
Düsseldorf Airport Head of Retail Activities Ilse Ruffer said: “The new Cult store in Terminal C enables us to present an interesting up-market multi-brand concept. The store features brands that haven’t been available at Düsseldorf Airport up to now.
“The very attractive store design as well as the international offer perfectly complement our newly designed terminal and match the profile of our international target customer group.”
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The Nuance Group adds to German portfolio with three fashion concepts at Düsseldorf International Airport – 24/02/09
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