CHINA. The Overseas Tour Operators Hainan Tour 2024 commenced today (24 June) in China’s island province and will run until 29 June.
Co-hosted by the China Tourism Academy; the Hainan Provincial Department of Culture, Radio, Television and Sports; and the Sanya Municipal People’s Government, this event aims to implement the ‘Inbound Tourism Promotion Plan’ and the ‘Nihao! China’ national tourism campaign initiated by the Ministry of Culture and Tourism.
The purpose of these campaigns is to promote cultural and tourism exchanges between China and other countries, expand the international tourism market in Hainan, and strengthen target marketing overseas.
During the event, domestic and international travel agencies along with industry associations and media representatives will explore new cooperative tourism models between the Hainan Free Trade Port and countries and regions abroad with the aim of establishing Hainan as a world-renowned tourism destination.
A series of activities under the theme ‘Travel to Meet the World’ include the China-Foreign Travel Trade Negotiation Event, ‘Hello! China’ 2024 Silk Road Tourism Overseas Promotion Season launching ceremony and Hainan Sanya Tourism Welcome Ceremony.
The event will also see the release of China Tourism Academy’s Annual Report of China Inbound Tourism Development 2023 and Report on the Construction of Hainan International Tourism Consumption Destination.
For the first time, the tour will feature a professional travel trade exchange and negotiation session. Authorities from across Hainan have organised promotional tourism investment teams to engage in face-to-face business negotiations with overseas travel agencies.
As a key hub of the 21st Century Maritime Silk Road, Hainan is aligning Belt and Road Initiative cooperation with free trade port construction, enhancing its global openness. Sanya will co-host the ‘Hello! China’ 2024 Silk Road Tourism Overseas Promotion Season and Hainan Sanya Tourism Welcome Ceremony with the Network of International Culturalink Entities and the Hainan Provincial Department of Culture and Tourism.
A product promotion tourism route session will promote international exchanges and help overseas travel trade representatives better understand Hainan’s tourism and cultural resources. The route features the Hainan Coastal Scenic Highway, seaside sightseeing, Li & Miao ethnic culture and tropical rainforests.
As the Hainan Free Trade Port prepares for Special Customs Operations in 2025, the province’s tourism industry is entering a period of golden opportunities. The Overseas Tour Operators Hainan Tour 2024 will leverage resources connecting Hainan with the world and enabling industry leaders across the international tourism scene to join forces. ✈️
