Italian luxury skincare brand Luce di Sorrrento has set its sights on expanding its footprint into global travel retail.
With a focus on dermocosmetics, the brand offers a range of products based on Sorrento lemon essential oil. The oil is extracted from Sorrento lemon peel through an innovative steam process in collaboration with the University of Bologna and later combined with Extra Virgin olive oil and seawater.
Luce di Sorrento was founded in 2020 by Giovanna Adelizzi, whose family has cultivated Sorrento lemons since 1923. The brand’s products are designed to offer a lemon beauty ritual that cares not only for the skin but also for the mind.
The “proudly made in Italy” Luce di Sorrento range includes bestsellers Global Lux Cream, with regenerating and anti-ageing qualities; Perfection Lux Serum for instant brightening; and Premium Lux Oil for intense radiance. Ingredients are 100% vegetable-origin and products are vegan and free of gluten, parabens, sulphate, fragrance, silicone, artificial colours and palm oil.
Luce di Sorrento’s products are available throughout Italy and in Europe and Asia in select niche perfumeries and hotels, as well as being featured with MSC Cruises’ Explora Journeys onboard Explora I.
“We look forward to sharing this luxurious collection of innovative, Italian-researched skincare products with discerning customers around the world,” Adelizzi said.
“Luce di Sorrento comes from the story of my family. We believe that the secret of beauty lies in nature, with Luce di Sorrento offering an immersive experience into the wonders of our land, the sea and the sweet scent of lemons.”
Adelizzi said the brand combines the ancient knowledge of Sorrento lemon proprieties with effective technology and science to protect the efficacy of the ingredients. “Our holistic approach, thanks to Sorrento lemon essential oil, guarantees an intense neurocosmetic action with double efficacy both on the skin and the mind to combat stress and bad moods,” she added
According to Adelizzi, Luce di Sorrento products help counteract the effects of time, for a visibly younger and more radiant skin. “Our products are aimed at women who choose beauty products in which quality is combined with effectiveness,” she added.
She explained how the LemonLux complex reactivates cell renewal to regenerate the skin while LemonLux brightens and hydrates the face, providing a deep skin renewal through a depigmenting, illuminating and smoothing action. “Combined they provide an unexpected aromatherapeutic action thanks to the delicate scent of lemon.”
Along with its commitment to natural products, Luce di Sorrento is also committed to sustainable practices, respecting an agroecosystem focused on natural lifecycles and organic farming. The brand supports young farmers who want to maintain the tradition of Sorrento lemon production.
“Our definition of luxury means to enjoy our products today without compromising our future. It is forward-thinking, inclusive and responsible,” Adelizzi said. “As a brand, we have to be responsible for our impact. Luxury does not need to be about excess. It is about the integrity and quality of the products whilst ensuring they respect the environment. We need to return to the essentials.”
Luce di Sorrento Founder Giovanna Adelizzi can be contacted by email: g.adelizzi@lucedisorrento.it. ✈️
