UK. The Shed Distillery has collaborated with Avolta to launch a high-impact activation for Drumshanbo Gunpowder Irish Gin at London Heathrow Airport.
Travellers passing through Terminal 2 are invited to a tasting session at the pop-up bar, while a floor-to-ceiling digital backdrop highlights key offerings. This includes a travel retail-exclusive ceramic bottling (one litre) of Drumshanbo Gunpowder Irish Gin.
The activation is running throughout March, strategically coinciding with St Patrick’s Day (17 March) celebrations and sporting events such as the Six Nations England v Ireland rugby match at Twickenham Stadium.
The animation at Heathrow Airport aligns with Drumshanbo Gunpowder Irish Gin’s international growth as it launches in China and further expands across Asia and South America.
Drumshanbo Gunpowder Irish Gin, crafted by The Shed Distillery of PJ Rigney, is available in more than 85 countries from London to New York, Sydney to Beijing, Capetown to Montreal.
The brand is served domestically in venues such as the George V in Paris, Disney Orlando, Four Seasons New York and Ashford Castle Estate in Cong, Co. Mayo and in luxury Red Carnation hotels worldwide.
The gin is available at 70 airports worldwide including London Heathrow, Paris Charles De Gaulle, Rome Ciampino, New York John F. Kennedy, Hong Kong International and Dubai International airports.
At Dublin Airport the brand is highlighted through high-profile displays across all terminals. Drumshanbo Gunpowder Irish Gin is also served on Cunard cruise lines.
The Shed Distillery Managing Director & Founder Patrick J Rigney made a joint comment with Director Denise Rigney: “This year we celebrate the tenth anniversary of The Shed Distillery of PJ Rigney. It has been an extraordinary journey to date.
“It is down to our remarkable team at The Shed Distillery and our partnership with the local community of Drumshanbo – as well as partners like Avolta and London Heathrow Airport – that the brand has blazed such a trail across the world.
“As you come down the escalator into duty free, you are met by an incredible Drumshanbo Gunpowder Irish Gin display featuring the travel-exclusive one-litre flagship blue bottle.
“To celebrate the high-visibility activation, we are delighted to announce that we have created an exclusive one-litre ceramic travel edition of Drumshanbo Gunpowder Irish Gin, which goes live in Terminal 2 in the middle of March.” ✈
