SOUTH KOREA. Leading travel retailer The Shilla Duty Free has introduced the latest limited edition travel retail-exclusive offer from luxury skincare brand La Prairie to its stores. This is the second such collaboration between the partners.
La Prairie Travel Exclusive Ritual consists of four of La Prairie’s White Caviar Illuminating Ritual products. These include White Caviar Crème Extraordinaire (60ml), White Caviar Pearl Infusion (30ml), White Caviar Illuminating Eye Cream (20ml) and White Caviar Illuminating Eye Serum (15ml). The range is exclusively retailed at The Shilla Duty Free stores in South Korea (including online) and in Singapore and Hong Kong while stocks last.
The travel exclusive ritual is priced at US$1,673 in South Korea, S$2165 in Singapore and HK$13,585 in Hong Kong respectively.
The products are based on La Prairie’s research into the factors that impede skin luminosity. The White Caviar Illuminating Ritual range helps to rejuvenate, contributing to younger-looking and illuminating skin, when used together, said the partners.
The Shilla Duty Free Executive Vice President Young Hoon Kim said: “We are glad to be working with La Prairie again, one of the most luxurious and esteemed skincare brands globally. It is such an honour that The Shilla Duty Free is the only retailer in the world to offer this extraordinary White Caviar Illuminating Ritual.
“The partnership between La Prairie and The Shilla Duty Free has strengthened since our first collaboration last year. The Shilla Duty Free will continue to offer special products that are exclusive to travellers and provide a special shopping experience.”
In 2018, The Shilla Duty Free was the exclusive launch partner for La Prairie’s Skin Caviar Essence-in-Lotion 250ml version.
Of the impact of the new lines, the partners said: “In testing the efficacy of White Caviar Crème Extraordinaire and White Caviar Illuminating Pearl Infusion, La Prairie’s scientists made a remarkable observation. Used together, the two White Caviar creations not only have never-before-seen results in diminishing grey, brown and red discoloration in the skin; they also diminish the yellow cast that comes from collagen degradation and increase the reflection of light by perfectly smoothing skin’s surface.
“The combination of White Caviar Crème Extraordinaire, enriched with the breakthrough illuminating molecule Lumidose and White Caviar Illuminating Pearl Infusion, targets grey, brown, red and yellow chromatic disturbances that can dull skin’s natural light and boosts the reflection of light from the skin.”
Both products are enriched with Golden Caviar Extract, which helps firm skin, improving its light-reflecting ability, said La Prairie.
According to the brand owner, White Caviar Illuminating Eye Serum contains active ingredients that help diminish the appearance of darkness under the eye while smoothing the look of lines, while White Caviar Illuminating Eye Cream helps brighten the delicate skin around the eye and leaves it feeling hydrated.
