SINGAPORE. The Shilla Duty Free has launched its first Fragrance Festival at Singapore Changi Airport, which runs until 18 August. It features a selection of limited-edition and newly launched fragrances, alongside the full range of over 1,000 lines available in-store and via a festival landing page at iShopChangi.com.
The festival collection is available at The Shilla Duty Free Terminal 1 and 3 Cosmetics & Perfumes stores. Travellers can receive special gifts when they shop for participating fragrances in stores and online.
Throughout the festival, The Shilla Duty Free at Changi Airport will be brought to life with brand activations and “playful, interactive and innovative experiences” that blend the physical and digital.
Changi Airport Group Managing Director of Airside Concessions Teo Chew Hoon said: “We are delighted that The Shilla Duty Free and leading fragrance brand partners, such as Dior, Penhaligon’s, Hugo Boss and Bvlgari, have come together to curate exciting travel retail experiences in this first-ever Shilla Fragrance Festival at Changi Airport. The Shilla Fragrance Festival exemplifies our continuous commitment to providing unique retail experiences and offerings to passengers travelling through Changi Airport.”
“Together with Changi Airport, we welcome travellers to step into The Shilla Duty Free during the festival to discover for themselves the world of fragrances. Designed with travellers in mind, we, together with our beauty partners have lined up a host of immersive brand experiences featuring our festival fragrances in store to delight your senses,” said Shilla Travel Retail (Singapore) Managing Director Jeff Lee Jaewan.
“As one of the world’s leading travel retailers, we are committed to only delivering the best travel retail experience to our customers with travel exclusives, travellers’ favourites and new launches. We will continue to grow this festival year-on-year, to bring the best to Changi and the best of beauty travel retail to our customers.”
Among the fragrances highlighted at the festival are Bvlgari Rose Goldea Blossom Delight 75ml (right), Penhaligon’s Luna 100ml, Penhaligon’s Endymion 100ml, Burberry Her 100ml, Paco Rabanne Fame 50ml, BOSS Bottled Marine 100ml and CK Defy 100ml.
Deals include a -32% saving with Shilla’s fragrance bundle promotion, a S$5 discount for Changi Pay users and S$10 vouchers redeemable from Klook, card and airline partners. Klook users who spend $100 on overseas car rental with Klook will receive a S$10 voucher with a minimum net spend of S$100 at The Shilla Duty Free.
Travellers who shop online can purchase fragrances from 12 hours up to 30 days before their flights with -15% off (capped at S$50) with no minimum spend.
*Changi Airport Group will host The Trinity Forum, co-organised by The Moodie Davitt Report and ACI World/ACI Asia Pacific, on 1-2 November. Registration is available at this link.
