SOUTH KOREA. The Shilla Duty Free, in partnership with Estée Lauder, recently hosted a beauty event for around 70 VIP customers in the recently revamped Prestige Lounge at the retailer’s Seoul downtown store.
A key focus for the event on 4-5 July was the brand’s prestige Re-Nutriv range. Activities included a session on home spa beauty tips using flagship products from the Re-Nutriv portfolio. The day also featured an exploration of Estée Lauder’s Luxury Fragrance Collection, which included a hands-on diffuser experience and concluded with a pampering Re-Nutriv hand massage.
During the event, participants were given a Re-Nutriv Deluxe four-piece set and a specially designed Re-Nutriv pouch. Additional VIP gifts such as Re-Nutriv Diamond Eye Cream and a Lifting Face Roller were offered based on the level of purchase.
The Shilla Duty Free recently undertook a big renovation of its Seoul downtown store, including the expansion and relocation of the Prestige Lounge, a dedicated relaxation area for VIP customers. The revamped lounge is more than twice the size of its predecessor and offers segregated spaces for domestic and foreign customers, along with private rooms to cater to customer needs.
The new-look Prestige Lounge will host a series of exclusive events for VIP customers and serve as a platform for brand collaboration, with the Estée Lauder VIP Beauty Class its inaugural event.
A Shilla Duty Free representative said: “We remain committed to collaborating with brands to offer a diverse range of benefits and events for our VIP customers.” 
