SOUTH KOREA. The Shilla Duty Free last month hosted an exclusive VIP Beauty Class with LVMH-owned skincare brand Fresh.
The event was held at The Shilla Duty Free’s Prestige Lounge in the Seoul flagship store from 25 to 27 October. Exclusive to the travel retailer’s VIP members, it attracted 130 guests.
Fresh’s new products, Crème Ancienne White Truffle Face Serum and Eye Serum, were introduced to attendees. After an in-depth product presentation and demonstration, guests participated in various activities, including a ‘bath bomb-making’ session.
The Prestige Lounge was transformed to capture the ambience of Alba, Italy, the origin of the white truffle – a key ingredient in Fresh’s new products.
Catering for the event featured culinary delights, including white truffle cream prosciutto bruschetta and mushroom dishes, showcasing the versatility of white truffles.
All guests received a thank-you gift for their participation. Those who purchased products were treated to exclusive discounts, samples of Crème Ancienne products and a travel-sized sleeping mask kit, among other perks.
Shilla Duty Free has this year revamped its VIP-exclusive Prestige Lounge, repurposing it to host an array of exclusive events and programme tailored for VIP customers under the theme of ‘Shilla Atelier’. A VIP beauty class was also held in July.
A Shilla Duty Free spokesperson commented: “We will continue to collaborate with renowned brands to provide diverse benefits and events for our VIP customers.” ✈
