SINGAPORE/INTERNATIONAL. The Moodie Davitt Report is pleased to release details of The Trinity Challenge 2022, an initiative aimed at inspiring creativity and innovation in the travel retail channel, brought to you by Mondelez International World Travel Retail (WTR)
As reported, Mondelez WTR has been named as Innovation Partner for the upcoming Trinity Forum, set for 1-2 November in Singapore. Registration is now open at https://trinityforum.events.
The context
Travellers are placing sustainability and innovation higher in their priorities than ever before. They expect travel retail stakeholders’ products, policies and practices to reflect a genuine and tangible commitment to sustainability.
Equally, in an age where digitalisation has been accelerated by the pandemic, consumers increasingly demand innovation and technology across the online to offline offer and throughout the travel journey.
Guided by the long-time spirit of the Trinity, uniting under a common goal to champion sustainable and innovative practices in travel retail is what Mondelez World Travel Retail calls ‘Travel Retail Made Right’.
The Challenge
The Moodie Davitt Report and Mondelez World Travel Retail invite proposals for ideas, initiatives and solutions to help brands, retailers, airports, airlines and/or other travel ecosystem stakeholders showcase and drive the industry’s sustainability and innovation credentials to travellers.
The terms of reference are deliberately non-prescriptive in order to encourage fresh, alternative and ground-breaking ideas.
Submission Requirements & Deadline
A simple pdf (4 pages maximum) entry should be emailed to Jeannie Wong at Jeannie@MoodieDavittReport.com headed ‘The Trinity Challenge 2022’, together with any supplementary visual material by end of day on Friday 23 September. It should outline the concept and its sustainability and/or innovation credentials.
Additional supporting material may be provided via WeTransfer or any other sharing folder.
The Prize
A panel of expert judges will select three short-listed proposals that will have the opportunity to present live (or by video) at the Trinity Forum in Singapore on November 1-2.
All proposals will be featured in the Moodie Davitt Report Trinity Forum issue.
The judges will vote on what they feel is the most impactful proposal. The winner will receive:
- €5,000 donated to a sustainability cause of the winner’s choosing, courtesy of Mondelez World Travel Retail.
- A major editorial feature dedicated to the project by Moodie Davitt Report and complimentary advertising in the post-Trinity eZine
- A certificate declaring ‘Trinity Challenge Winner 2022’
Aircommerce Founder Melvin Broekaart now Rituals Global Travel Retail Director), pictured centre, won the first Trinity Challenge, which culminated at The Trinity Forum in Doha in 2019
