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The Miroir, Miroir fragrance quintet |
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The innovative outer packaging which doubles as a glorifier |
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How Thierry Mugler Beauty will be displayed in-store |
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Blue is the colour: the Visible & Invisible Camouflaging Palette |
FRANCE. Thierry Mugler Parfums (Clarins Group) unveiled its new Thierry Mugler Beauty collection at last month’s TFWA Exhibition in Cannes.
The line features an avant-garde assortment of unusual make-up items dubbed “The Art of Metamorphosis”, plus a quintet of high-end fragrances called “Miroir, Miroir” (Mirror Mirror), which together form the Dare the Metamorphosis concept..
“This is a very exclusive, stand-alone collection within the Thierry Mugler brand,” Thierry Mugler Parfums President Joël Palix told The Moodie Report. “It will begin rolling out early next year.”
The fragrances will be sold in around 300 doors worldwide, including travel retail. The make-up will be available in around 30, including London Heathrow Airport Terminal Five, in partnership with World Duty Free.
“Thierry Mugler Beauty was inspired by the designer himself, who is a real visionary,” Palix continued. “He has always wanted to offer make-up, and drew on his [fascination] with mirrors to create these products.”
Mugler is known for his belief that people should be able to transform themselves and recreate new images and personalities with make-up and fragrance. Dare the Metamorphosis encourages this, by helping women to highlight their various assets (e.g. sensuality or presence) with different “weapons” i.e. eyes, complexion, mouth.
The Miroir, Miroir fragrance line is not specified as either masculine or feminine. “It’s both,” Palix explained, “although we expect certain scents to be more popular with women, and vice-versa.”
The fragrances were created by leading industry noses, who each interpreted the metamorphosis theme by including unusual ingredients or unexpected accords. According to the company, the idea is to stir men and women in different ways, like “standing before a kaleidoscope of mirrors”.
The initial quintet comprises A Travers Le Miroir (Through the Looking Glass), an aromatic floral by Mane’s Alexis Dadier; Miroir des Secrets (Mirror of Secrets), a bitter-sweet aldehydic by IFF’s Domitille Bertier; Dis-Moi, Miroir (Mirror Image), a nurturing floral by Mane’s Fabrice Pellegrin; Miroir des Vanités (Mirror of Vanities), an effervescent woody, again by Mane’s Alexis Dadier; and Miroir des Envies (Mirror of Desires), an addictive floral by Givaudan’s Christine Nagel and Louise Turner.
Each will be available as a 50ml edp, priced domestically at around €130.
Palix drew attention to the fragrances’ innovative silver, faceted packaging. “The carton is like an objet d’art,” he noted, “and the lid folds out to double as a glorifier. We have even created a special metal cone for testing purposes, as opposed to a standard paper blotter.”
The Art of Metamorphosis make-up line plays up the contrast between light and shadow. The Artful Shadow products are described as like a host of small hands working secretly in the background, plumping, smoothing and camouflaging.
They include Teint Glacis Cooling Effect Compact Foundation, Perfect Face Instant Wrinkles Eraser, Bleu Luminescent Radiant Fluid Make Up Base, Bleu Glacis Cooling Effect Concealer, Visible & Invisible Camouflaging Palette, Teint Elementaire Silky Compact Foundation and Nuit Divine Face Plumping Mask.
Blue has long been Thierry Mugler’s favourite colour; the “Bleu” products include a blue pigment made of pure titanium mica and ultramarine that helps to conceal lines and enhance luminosity, according to the company.
The Artful Light products are designed to highlight certain key features. They include Cils Vinyle Vinyl Gloss for Eye Lashes, Plexi Gloss Lip Lacquer, Regard Stellaire Eye Shadows & Lights, Eye Sculpt Eye Liner Cream, Flash Lips Lip Foundation, Lip Color Lip Pen, Face Sculpt Blush & Light and Hyper Tension Tightening Face Cream.
Domestic price points range from €25 for the Lip Color to €80 for Hyper Tension.
“These products are very different and original,” concluded Palix, “and they really differentiate us from our competition.”
MORE STORIES ON THIERRY MUGLER/CLARINS GROUP
Clarins extends Super Restorative collection and unveils new Wonder Length Mascara – 05/07/07
Aelia and Clarins join forces with exclusive travel sets – 20/06/07
