FRANCE. Thierry Mugler Parfums (Clarins Group) has created a new edt version of its Alien feminine fragrance. The scent was launched in Asia in June, and will roll out to Europe and the Middle East in September, followed by the US in October.
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Thierry Mugler and Clarins set new gold standard with the eye-catching ad visual for Alien Eau de Toilette |
Created by IFF’s Dominique Ropion, Alien Eau de Toilette is described as a floral amber woody composition, which features three olfactory “revelations”.
The first – a glittering hesperidian – embodies energy and freshness, according to the brand, thanks to the inclusion of tangerine essence.
The second is a brilliant floral revelation, featuring white flowers, in particular jasmine grandiflorum from Morocco. The third, an enigmatic amber/woodsy revelation, evokes the original trail of Alien, and contains white amber and Kashmir wood.
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Thierry Mugler’s innovative new Amen Pure Malt |
The faceted fragrance flacon is a reinterpretation of the original Alien bottle. It is a lighter violet colour than its deep amethyst predecessor, and decorated with pale golden claws.
The launch is being supported with a striking new advertising visual. The gilded model is clad in a ribbed gold lamé sheath dress created by the designer; her lashes and sculpted hair have been dusted with gold.
Alien Eau de Toilette is available as (non-refillable) 30ml and 60ml references, priced in travel retail at around €32 and €52, respectively.
Meanwhile, for men Thierry Mugler has created a limited-edition version of AMen called AMen Pure Malt, under the “Les Liqueurs de Parfums” banner.
The concept began in 2007, when Mugler unveiled a version of Angel called “La Part des Anges”, created by letting an extract of Angel age in a cherry wood cask to obtain an extremely distilled fragrance.
AMen Pure Malt takes this process one step further, following a collaboration with master cooper Seguin Moreau. For 2009, Mugler’s original AMen edt has been distilled in an oak cask for eight weeks to create a woody malt scent with a hint of peat.
AMen Pure Malt is available as a 100ml edt, priced in travel retail at around €52.80.
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