CHINA/INTERNATIONAL. In the first edition of a new column that profiles some of the latest promotions on WeChat, we examine how Chinese and international travel retailers are joining in the spirit of the forthcoming 11.11 Single’s Day celebrations and online shopping festival with a series of high-profile digital campaigns.
China Duty Free Group rolls out the incentives
Sector giant China Duty Free Group (CDFG) is running an extensive 11.11 online shopping festival on its WeChat OA.
The nation-wide promotion involves CDF Beauty, CDF Member Shop (Huiyuangou), CDF Guangzhou, Duty Zero by CDF, CDF Hainan, Sunrise Duty Free, and CDF Hangzhou, offering various coupons and extra loyalty points to its customers.
The nation-wide promotion involves CDF Beauty, CDF Member Shop (Huiyuangou), CDF Guangzhou, Duty Zero by CDF, CDF Hainan, Sunrise Duty Free,and CDF Hangzhou, offering various coupons and extra loyalty points to its customers.
There are three general offers available to all customers on CDF’s mini programs:
- Extra loyalty points for new members (10-15 November);
- Consumers can register for the event and receive 2x loyalty points (10-15 November subject to T&C)
- Sixth anniversary coupon pack (six coupons in total, customers can use one coupon per RMB1,000/US$156 eligible spend) including one coupon of RMB200/US$31) to be used on 11 November.
Mini-program-specific promotions are also offered on top of the general promotions, including free gifts, cash vouchers, a special sale on liquor/perfume/fashion, flash sale, extra discount on multiple purchases, and extra loyalty points.
CDF is also running a series of livestreaming promotions from 12:00-14:00 on 11 November, with exclusive promotions on almost all product categories, including exclusive vouchers, a sale offering select items at up to -50% off, and a lucky draw for customer engagement/referrals.
HTDF launches beauty bonanza
Hainan Investment Tourism Duty Free Co (HTDF) is running a major promotion on perfume and cosmetics on its WeChat OA.
The campaign, which began on 4 November, includes a buy 3 and get -30% off on makeup and perfume, and up to -50% discounts on selected perfumes.
The Sanya-based retailer is also offering coupons worth RMB3,000 (US$468) in total at its offline store, and an additional discount in partnership with CMB, BOC, Everbright Bank, UnionPay, Alipay, and American Express. A lottery draw promotion launched early this week is also ongoing.
HTDF is also offering -10% off regular-price items (exclusions apply, subject to T&C) for guests staying at the Sanya Luhuitou Guesthouse & Resort (three accommodation deals offered as part of the 11.11 promotions).
Sensai skincare, Maison Margiela perfume, Foreo’s FAQ hand-held device skincare, Shu Uemura makeup and L’Oreal Paris skincare are also featured in its OA stories (soft advertisements).
GDF Plaza’s flash sale
Global Premium Duty Free (GDF) Plaza in Haikou has been running a special promotion at 19:00-22:00 this weekend (5-7 November) at its offline store, featuring a flash sale of up to -70% off and a special weekend sale.
Key highlights of the sale on its WeChat OA include: 1) 35% off Cognacs; 2) -20% off top top single malt whisky brands; 3) A perfume and beauty product sale including Bobbi Brown, Dr. Arrivo, Versace and Chloé ; 4) Fashion product sale including Coach handbags, Gucci/Dior sunglasses, Pandora, and Fossil watches.
GDF Plaza is also offering extra discounts as part of the pre-promotion for 11.11.
These include: buy 1 get -30% off and buy 3 get -35% off. A preview of the 11.11 promotions on 11 November highlights a lucky draw, free gifts, a flash sale on perfume/beauty bestsellers, a -70% off flash sale, and -35% off on selected items.
Lotte Duty Free lines up the incentives
Korean travel retailer Lotte Duty Free is running an extensive promotional campaign on WeChat from 1 November to 2 January 2022. LDF Pay cash coupons are offered starting from a spend over US$600 in physical stores, while additional incentives are offered to customers using UnionPay, Alipay, WeChat Pay, and VISA. The LDF Pay coupons could be used at both online and offline channels.
Lotte Duty Free is also running a seasonal sale of various brands at its offline stores.
DFS delights in Hong Kong and Macau
DFS is running similar promotions in Hong Kong and Macau as part of the 11.11 special promotion on selected makeup, perfume, liquor, and skin care products.
Both locations offer extra discounts on top of the duty free saving on select products. In addition, DFS Macau offers cash coupons worth MOP100 (US$12.47) that could be used on ten Estée Lauder Group beauty brands.
Times DF (Shenzhen Duty Free)
Times DF is running a special sale of near-expiry products on its Wechat Mini program.
Brands on sale include Gucci, SKII, Burberry, Lancome, Biotherm, Hermes, Estee Lauder, La Mer and Armani Jeans. It is also running a special sale on Chinese baijiu, wines and spirits, including Johnnie Walker, Hennessy, Camus, Duc de Fugue, and Wuliangye.
