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UK. The top-selling cabin crew from Thomas Cook Airlines UK were rewarded for their selling efforts in a recent “˜Super Incentive’ sales initiative organised by Alpha LSG, Cecil Macdonald and Portfolio Partners.
The programme, now in its fourth edition, was designed to encourage Thomas Cook cabin crew to increase sales of Magners Irish Cider, Stella Artois, Budweiser and Pringles.
The celebratory awards dinner was held at Malmaison hotel in Manchester, attended by the best-selling crew member from each airport base. The winners were selected from a lottery-style draw on the awards night, and presented with super-sized cheques by Cecil Macdonald Managing Director Steve Wescott and Portfolio Partners Sales & Marketing Manager Martin Davies.
The winners were as follows:
• First prize of £5000 – Elizabeth Evans (Cardiff)
• Second prize of £2000 – Marco Oldani (London Gatwick)
• Third prizes of £1000 – Holly Amor (Stansted), Aron Wallis (Birmingham), Claire Mason (East Midlands), Andrea Yates (Manchester) and Samantha Nutt (Bristol).
Fiona Haley (Glasgow), Dawn Lamb (Newcastle) and Janet Thomas (Belfast) all received £100 worth of John Lewis shopping vochers.
Thomas Cook Airlines General Manager of Cabin Services Maggie Kennedy commented: “The “˜Super Incentive’ programme really does generate healthy competition amongst the crew and I’d like to thank all of our partners for their continued support and congratulate all of our winners.”
Cecil Macdonald Managing Director Steve Wescott added: “For the fourth time our super incentive formula proves once again that it can drive sales and ensures our brands are front of mind when crew are delivering the inflight service. Alpha LSG and Thomas Cook are very supportive and do a great job in engaging the crew.”
