Time Products UK is set to showcase its latest travel retail-exclusive collections and watch designs for its own brands Sekonda and Accurist at the upcoming TFWA World Exhibition in Cannes (Green Village K50).
Sekonda’s fashion watches are defined by their style, high quality and realistic pricing, while Accurist features British design and is known for its accessible luxury positioning in the watch market, the company noted.
Both brands will expand their travel retail ranges in 2024.
Sekonda is set to release six key collections, including its most popular Active and Flex alongside the new Alpine and Connect.
The brand’s women’s collections include Monica with a giftset option and a colourful array of watches from the Maxima line and the latest Sparkle range.
For the men’s collections, Sekonda introduces the Armstrong Moon Phase range, as well as bestselling Velocity and Taylor ranges.
Sekonda watches launching into travel retail for 2024:
Sekonda Alpine GPS Smart Watch: The Sekonda Alpine Smart Watch features a black plastic case housing a 1.3-inch round, fully interactive HD touchscreen display. The technology allows users to track steps, distance, calories and sleep, with a continuous heart rate and warning monitor. It has 20 sports modes including running, walking, cycling, football, climbing, yoga and more.
Sekonda Connect Smart Watch: A travel retail exclusive, this is the third generation of the popular Sekonda Smart range. It is equipped with GPS and Bluetooth calling, a step/distance/calorie tracker, sleep monitor, blood pressure/oxygen measurement and a heart rate monitor. Other features include a silver alloy case with a 1.1-inch, round, fully interactive touchscreen display.
Sekonda Armstrong Moon Phase Men’s Watch: This Sekonda Armstrong Moon Phase men’s watch is made with a round, ion-plated silver alloy case with a silver-white dial. The watch features a moon phase sub-dial – which tracks the moon through a 29.5-day lunar cycle – printed moons and stars, tachymeter, a black minute track and day and date sub-dials.
It is designed with what the brand owner described as “the perfect balance of functionality and style” with its interchangeable brown, croc-grain leather upper strap and up to 50 metres of water resistance.
Sekonda Monica Ladies Watch Gift Set: The updated Sekonda ladies’ gift set includes the bestselling Monica watch with an octagonal two-tone, ion-plated silver and gold alloy case and a white dial. Fastened with a two-tone, ion-plated silver and gold alloy bracelet with a jewellery clasp, the watch has been paired with a gold-plated copper bangle and a silver stainless-steel rope bracelet.
For the Accurist range, eight collections – from the bestselling Rectangle and Dress to new automatics from Origin and Dive – will be on show at the Cannes event.
Accurist watches launching into travel retail for 2024:
Accurist Origin Automatic Men’s Watch: This timepiece is inspired by the brand’s original 1970’s bestselling model and combines British design heritage with modern automatic movement, the brand owner noted.
The skeleton dial exposes the inner automatic movement of the watch in detail, protected by ultra-scratch-resistant sapphire crystal glass covering the front dial and the exhibition case back. The in-house designed skeleton dial has been crafted to encircle the key components such as the beating heart of the watch and the coiled main spring.
Accurist Dress Ladies Watch: The newly adorned watch is made with diamonds and semi-precious materials, and a round, solid stainless-steel case housing a white Mother of Pearl dial. It is set with 12 diamond hour markers and enclosed by ultra-scratch-resistant and curved double sapphire crystal glass. The watch can be bought with an extended five-year warranty.
Time Products (UK) CEO Alison Forrestal said: “Accurist and Sekonda are well positioned in the premium and fashion watch segments of the global travel retail market and we plan to expand our ranges as our travel retail business returns to pre-pandemic levels.
“We are delighted to see increasing numbers of travellers returning to shopping our brands in airports and with our airline partners, so prospects are good as we see more of our partners seeking multiple price points for greater numbers of discerning travellers.” ✈
