Bowmore Islay Single Malt Scotch Whisky is celebrating the recent launch of its Designed by Aston Martin limited-edition collection with a branded makeover of The Moodie Davitt Report home page.
A remarkable collaboration between two outstanding British brands, one a famed luxury automobile manufacturer, the other a great Scotch whisky single malt producer, the launch of the limited-edition series was revealed in late July.
Encouragingly, the collection is exclusive to travel retail – a tremendous vote of confidence in the channel at a time when it requires brand commitment and belief more than ever. The limited-edition bottle and packaging design is available in duty free worldwide since August, with high-profile activations in key locations including London Heathrow, Frankfurt, Hainan, Istanbul and Taipei.
The partnership was also the focus of a recent edition (August) of our acclaimed Moodie Davitt Spotlight Series, which brought to life the compelling collaboration through words and images.
As reported, the two great British brands struck a partnership in 2019 to create a range of exclusive products and experiences. The partners unveiled the first in a series of joint creations, an ultra-limited-edition Islay single malt called Black Bowmore DB5 1964 in August 2020, followed by the launch of the stunning Aston Martin DBX Bowmore Edition SUV last December.
The launch of the Designed by Aston Martin series signified the coming together of Bowmore’s GTR whiskies with the design team at Aston Martin to create a striking bottle and pack design, giving the existing range a stylish and eye-catching new look.
Through these innovative limited-edition bottle and packaging designs, customers can explore a new visual interpretation of Bowmore as well as gain insight into the fascinating and intriguing automotive world.
The existing Bowmore 10, 15 and 18 Years Old single malts, part of an annually released collection, acted as the inspiration for Aston Martin’s car design experts to capture the essence of their own legacy in addition to showcasing the distinctive character of each of the three whiskies, Bowmore said.
The resulting designs pay homage to iconic cars from the prestigious brand’s heritage, which themselves made an unforgettable impact on Aston Martin’s evolution and design philosophy.
The Bowmore 10 Years Old is paired with the game-changing Aston Martin factory team car, the LM10, which first raced at Le Mans in 1932. “Both clearly expressing a bold and confident style, these two creations push the boundaries,” Bowmore said.
“The whisky boldly fuses spice from Spanish oak casks with signature smoke flavours, while the LM10 encapsulates exceptional technical prowess, using cutting-edge technology of the time to minimise weight and accelerate speed.”
Taking inspiration from the iconic Aston Martin Atom, the “elegant and beautifully refined” Bowmore 15 Years Old captures a definitive moment in time and pays homage to each of the respective craftsmen’s creative flair and passion, Bowmore commented.
“The single malt, like the Atom, is a truly defining work of art. The whisky crafted from exquisite first fill bourbon casks and hogsheads reveals a refreshingly uplifting and stylish character, whilst the Atom is the epitome of beauty and period styling with a disruptive and elegant concept.”
Performance is the force which unites the Aston Martin DB Mk III and Bowmore 18 Years Old. “Together, they celebrate exceptional attention to detail, embracing the absolute complexity at the heart of both these beautiful creations,” Bowmore said.
A high-performing single malt, which is “rare and dignified” from time spent in Oloroso and Pedro Ximénez casks, is united with the acclaimed Aston Martin model which captures technical prowess and the optimal execution.
