INDIA. Outdoor advertising company Times Innovative Media (Times OOH) has acquired advertising rights at Goa International Airport, Dabolim, for the next seven years.
Under the contract, awarded by Airports Authority of India, Times OOH has been granted the rights to market advertising opportunities both inside and outside airport premises.
The company plans to renovate the media sites at the airport to offer quality advertising solutions to its clients. Goa International Airport will feature a strategic mix of static, digital and sponsorship opportunities, providing a diverse range of advertising options.
This marks the second significant acquisition by Times OOH in the state. Prior to this, the company secured media rights at Manohar International Airport.
Times OOH President Shekhar Narayanaswami said: “With the acquisition of advertising rights at Goa International Airport, Dabolim, we are establishing our exclusive presence in Goa. These media rights will enable us to make investments that meet international standards and provide delightful solutions to our clients.
“Goa is a preferred travel destination throughout the year. Now with media rights for both the airports we would be able to create memorable experiences for travellers as well as provide a platform where advertisers can experiment and engage with their target audience.”
Times OOH has established its foothold in western India by adding Dabolim Airport to its media inventory portfolio. It has existing media rights at Mumbai Chhatrapati Shivaji Maharaj International Airport, Manohar International Airport, Reliance Mumbai Metro One and digital billboards across Ahmedabad. ✈
