The Estée Lauder Companies (ELC) today launches its 31st annual Breast Cancer Campaign, which The Moodie Davitt Report is proud to support.
We have turned our homepage and other media platforms pink in support of one of the world’s most remarkable and sustained Corporate Social Responsibility (CSR) projects. All captions, cross-heads, sub-heads and links are also taking on a bright pink hue to underscore our support for this magnificent example of CSR.
The Estée Lauder Breast Cancer Campaign is the cornerstone of the company’s social investments in women’s advancement and health. Today it supports more than 60 organisations around the world to facilitate lasting positive change and address the diverse needs of different communities.
Since its launch, The Campaign and The Estée Lauder Companies Charitable Foundation have funded more than US$118 million in life-saving research, education and medical services with over US$93 million funding medical research through the Breast Cancer Research Foundation (BCRF).
In addition, ELC Travel Retail is funding a grant that focuses on emerging breast cancer disparities among Asian-American communities.
Every year The Campaign follows a different unifying theme. This year’s theme – ‘Beautifully United to Help End Breast Cancer’ – sees ELC open the next chapter of The Campaign, driving the message that the fight against breast cancer can only be won together.
In honour of The Campaign’s 30th anniversary last year, The Estée Lauder Companies Charitable Foundation (ELCCF) made a US$15 million donation to the Breast Cancer Research Foundation (BCRF). The donation will fund research that aims to reduce breast cancer disparities and improve recovery outcomes, especially among underserved communities.
The project will study a cross-section of social determinants including health, co-morbidities and biology of breast cancer in Black women. It will also advance research around breast cancer prevention, diagnosis and treatments.
Since 1992, The Estée Lauder Companies has been uniting people around this mission to create a breast cancer-free world. The beauty company has been inspiring action and helping to fund research that will bring a cure closer.
ELC’s call to end breast cancer is more important than ever, with the disease now the most diagnosed cancer around the world.
“ELC has an unwavering commitment to social impact, with The Breast Cancer Campaign at the forefront of these efforts. I am incredibly proud of the progress we have made ever since my mother, Evelyn Lauder, started The Campaign more than 30 years ago,” said The Estée Lauder Companies Executive Chairman William P. Lauder.
“Our passionate employees, consumers and partners have united to advance possibilities for those affected by this disease. Together, we will continue powering progress, until we realise my mother’s vision of a breast cancer-free world for all.”
This year, the Breast Cancer Campaign will:
- Support 60+ organisations worldwide aligned to the diverse needs of local communities
- Celebrate the 20th Anniversary of The Breast Cancer Campaign in China, including the illumination of No.1 Wai Tan Yuan, Shanghai
- Address disparities that exist across the entire breast cancer landscape
- Fund medical research and fellowships worldwide
- Fund medical resources and services including access to mammograms/screenings for vulnerable groups with limited access to healthcare
- Provide support, therapy and counselling programmes
- Host and convene events to advance education on breast health with key opinion leaders and experts – encouraging stakeholders everywhere to become breast health advocates
- Issue an Instagram call-to-action (@esteelaudercompanies) on October 1 to engage audiences and raise funds for BCRF using #TimeToEndBreastCancer
- Engage ELC’s brands: AERIN Beauty, Aveda, Bobbi Brown Cosmetics, Bumble and bumble, Clinique, Darphin, Dr.Jart+, Editions de Parfums Frédéric Malle, Estée Lauder, Jo Malone London, Kilian Paris, La Mer, Lab Series, Origins, Smashbox, Tom Ford Beauty and Too Faced – with each donating to BCRF and/or local cancer-focused organisations around the world through product sales or flat donations (brand participation varying by market)
- Illuminate buildings, monuments and landmarks around the world in pink to raise awareness, including Empire State Building, New York City; Eiffel Tower, Paris; Burj Al Arab, United Arab Emirates, among others ✈
