The Estée Lauder Companies (ELC) today launches its 30th annual Breast Cancer Campaign, which The Moodie Davitt Report is proud to support. We have turned our homepage and other media platforms pink in support of one of the world’s most remarkable and sustained Corporate Social Responsibility (CSR) projects. All captions, cross-heads, sub-heads and links are also taking on a bright pink hue to underscore our support for this magnificent example of CSR.
Under its ‘Beauty Inspired, value driven’ mantra, ELC puts people, positive impact and inclusivity at the forefront of its business, with its fight against breast cancer as one of the core pillars of an outstanding CSR mission.
Since 1992, The Estée Lauder Companies has been uniting people around this mission to create a breast cancer-free world. The beauty company has been inspiring action and helping to fund research that will bring a cure closer.
ELC’s call to end breast cancer is more important than ever, with the disease now the most diagnosed cancer around the world.
In the US, Black women are more likely to die of breast cancer than any other ethnic group, with mortality rates remaining 41% higher than white women.
The Estée Lauder Companies Charitable Foundation (ELCCF) seeks to address this disparity with a US$15 million donation to the Breast Cancer Research Foundation (BCRF). The donation will fund research that aims to reduce breast cancer disparities and improve recovery outcomes.
The project will study a cross-section of social determinants including health, comorbidities and biology of breast cancer in Black women. It will also advance research around breast cancer prevention, diagnosis and treatments.
“The potential impact that this BCRF initiative will have in accelerating a crucial area of research cannot be overstated, as we collectively work towards a more equitable future for all,” commented ELC Executive Chairman William P. Lauder. “I know my mother, Evelyn Lauder, would be so proud of the advancements we have made through research, education, access to care and our commitment to help end breast cancer.”
Notably, ELC Travel Retail, which is celebrating its 3oth anniversary this year, is making a US$250,000 donation to the Breast Cancer Research Foundation. The company will also feature this year’s Breast Cancer Campaign 30th anniversary creative at the Hotel Barrière Le Majestic in Cannes to drive awareness for breast cancer at the upcoming TFWA World Exhibition & Conference.
ELC Travel Retail Global President Israel Assa commented, “Since its launch 30 years ago, The Estée Lauder Companies’ Travel Retail division has continuously looked to make a difference in our communities around the world. This impact wouldn’t be as significant without the support from the entire travel retail industry. This year, our company celebrates the 30th anniversaries of our Travel Retail business and The Breast Cancer Campaign, the company’s largest corporate social impact programme.
“In special recognition of these milestones, I’m proud to share that for the first time ever, we are featuring the 30th anniversary imagery of the campaign on the billboards adorning The Majestic this year. I am thrilled that we are able to bring awareness to breast cancer at such an important event to our industry. On behalf of ELC, we thank the industry for all its tremendous support over the years.”
The Breast Cancer Campaign supports more than 60 non-profit organisations around the world. It has raised more than US$108 million to support global research, education and medical services through the collective support of consumers, employees and partners worldwide, with more than US$86 million funding medical research through BCRF.
President and Chief Executive Officer Fabrizio Freda added, “The Estée Lauder Companies’ success is deeply rooted in living our shared values. Reflecting on the last 30 years, the incredible progress made by The Breast Cancer Campaign has had a lasting impact on our global community. As an authentic cornerstone of our commitments, the campaign has been supported by our employees, consumers and partners worldwide.
“Today, it continues to inspire action in people everywhere. As a Beauty Inspired, Values Driven company, we look forward to the future and are committed to advancing positive change for all of those touched by this disease.”
The Breast Cancer Campaign will take the following actions aligned to its mission for its 30th anniversary:
- Double-down on The Campaign’s efforts to reduce breast cancer disparities and improve health outcomes.
- Mobilise ELC’s employees to unite in action and support more than 60 organisations worldwide.
- Show support through 18 of ELC’s brands: AERIN, Aveda, Bobbi Brown, Bumble and Bumble, Clinique, Darphin, Dr. Jart+, Éditions de Parfum Frédéric Malle, Estée Lauder, GLAMGLOW, Jo Malone London, Kilian Paris, La Mer, Lab Series, Origins, Smashbox, Tom Ford Beauty and Too Faced. Each will donate to BCRF and/or local cancer-focused organisations around the world, with brand participation varying by market.
- Bring together breast cancer thought leaders and advocates to advance education and share important messages about the disease.
- Drive additional donations to BCRF through BreastCancerCampaign and various points of engagement.
- Accelerate communications on social media including TikTok and various Meta platforms to foster awareness, fundraising and engagement, including new calls-to-action.
- Unveil a new series of global stories demonstrating the diversity of the disease.
- Continue the campaign’s tradition of illuminating buildings, monuments and landmarks around the world in glowing pink lights to raise awareness of breast health, including the Empire State Building, New York City and the Eiffel Tower, Paris.
- Continue producing and distributing informative materials and Pink Ribbons worldwide.
In the past 30 years globally, The Breast Cancer Campaign has:
- Funded medical research and fellowships, as well as medical resources, services and centres, including access to mammograms and screenings for vulnerable groups with limited access to healthcare.
- Advanced conversations on the importance of breast health education and early detection by facilitating discussions between the breast cancer community, medical experts and key opinion leaders.
- Supported therapy and counselling programmes to help improve the lives of people with breast cancer and their families.
- Distributed educational materials and more than 180 million pink ribbons to spread awareness.
