 |
Timex Originals harks back to the brand heritage |
US. Timex unveiled a raft of new watches at the BaselWorld fair in March, returning to its heritage and rich archive in a number of products.
TIMEX ORIGINALS
Launching at BaselWorld 2010, and in-store in selected locations from September 2010, Timex Originals is a collection of vintage-influenced timepieces which celebrate Timex’s 156-year heritage.
Inspired by its extensive product archives, the collection aims to describe the Timex story through design, while delivering a message of authenticity.
The highlight is a striking reissue of a Timex watch from the 1970s. Maintaining all of the design details and signatures which give it individuality, the watch has been reproduced using modern materials and technology to deliver a contemporary edition.
Dial designs from key decades also feature strongly, while Timex has sought inspiration from classic watch faces from the 20th century.
From a pocket-watch in the early 1900s to a ‘Q’ electric watch in the 1970s, via the 1940s and 50s, each of the dials pays homage to its era through type-face, colours, detailing and finish.
In addition, each case and traditional vintage-construction expansion bracelet (and in some cases the leather attachments) has been tumbled to give a time-worn finish and patina. Because of the nature of the treatment, no two cases or attachments are alike, giving each piece its own original identity.
The third category in the collection celebrates quintessentially Timex styles: the Easy-Reader and Camper styles. They have been reinvented for a contemporary audience in a new, over-sized format.
While remaining true to their antecedents, the new watches aim to exude modern relevance and embrace variety through a broad range of classic and trend-influenced colours and finishes.
Key features include water-resistance to 50m and the Timex-patented Indiglo night-light.
TIMEX T SERIES
T Series Racing Chronograph Collection
Two additions to its Timex T Series racing collection were unveiled at the BaselWorld show. Introduced in 2007, the Timex T Series Racing Collection marked the debut of sports-driven fashion watches, the company said.
The new heritage-inspired collection, in-store from September 2010, draws on classic automotive cues, aiming to deliver bold styling.
The Timex T Series Racing Chronograph collection for men has been expanded to feature colour enhancements that aim to illustrate structure and power.
The first all-black watch features a black dial offset by crisp white accents, three chronograph sub-dials measuring down to 1/20th of a second and a red signature “˜T’ sweep seconds hand. The second model features a silver sunray-textured dial with contrasting gold-tone accents.
Inspired by motor sports and precision automotive engineering, the rugged texture of this watch’s leather strap displays a subtle geometric stamped pattern.
Other bold styling details accenting the 38mm stainless steel case include the smooth shape of the two pushers at the 2 and 4 positions and bold grid-patterned crown. Both updates also include a framed date window at four o’clock. Each watch is water-resistant to up to 100m.
 |
Timex T Series Women’s Automatic
The launch of the Timex T Series Automatic Collection for women is designed to embody sophistication and attention to detail.
In-store from September 2010, there are two slightly oversized styles. Inspired by the simplicity of iconic Timex watches from the 1950s, the women’s automatics offer streamlined and functional design in a luxurious silhouette, according to the company.
The collection has a choice of textured leather straps in blue and cream. The rich hues are combined with a stainless steel or rose gold-tone accented round case housing a dial incorporating “singular attention to detail”, Timex said.
The dial is subtly embellished with Swarovski crystals, which form a concentric circle. At four o’clock a subsidiary dial counts seconds, replacing the second hand and offering an individual design detail.
The watch has a 21-jewel automatic movement and polished round, slightly oversized 33mm case as well as the distinctive exhibition case back.
 |
Rugged: Timex Expedition Military Chronograph |
TIMEX SL SERIES
Timex SL Series Annual Calendar
Timex has presented a classic upgrade to the Timex SL Series men’s automatic collection, the Annual Calendar, available in-store from July 2010.
Now in its fourth year, the Timex SL Series is a portfolio of watches paying homage to its sportswear-inspired origins, while adapting to the contemporary man’s penchant for the classic and sophisticated.
The 2010 new Timex SL Series men’s automatics feature a 25-jewel automatic movement, a robust 43mm case with an exhibition caseback, a complicated and multi-textured dial, and is crafted with a stainless steel case.
A contrasting, textured dial encompasses multiple precise sub-dials at the 3, 6 and 9 positions plus an annual calendar. A sun/moon sub-dial conveys day or night. The second and third sub-dials display the day of the week and a 24-hour time indicator. The collection has a signature ‘T’ sweep seconds hand, and luminescent hands and hour-markers.
Fashion-inspired colour variations and embellishments are highlighted this season with the introduction of grey IP and rose gold-tone accented polished finishes. Both styles are available on a leather crocodile-patterned strap with colour-coordinated stitching.
The watch features an integrated sports-inspired stainless steel case and bracelet or leather strap. All timepieces in this series are 100m water-resistant.
TIMEX EXPEDITION
Timex Expedition Military Collection
The Timex Expedition Military Collection comprises an assortment of premium timepieces inspired by historic military and aviation lifestyles. The collection includes the Timex Expedition Military Chronograph and Timex Expedition Military Classic wristwatch.
Reminiscent of World War II-era aviation equipment, the collection is designed to be rugged and timeless.
“The Timex Expedition Military collection embodies many of the Timex Expedition brand’s core aesthetic principles, as the brand initially evolved from a military focus to become a pioneer in the outdoor and adventure categories,” said Timex Vice President of Marketing Heberto Calves. “This exceptionally versatile collection is equally appropriate in a cockpit, corporate office or backcountry trail.”
The masculine chronograph model is distinguished by its authentic tachymeter turning ring, which sits atop the rugged 45mm stainless steel case with a knurled finish. The watch features a 30-minute chronograph measuring 1/20 second, and is available in a black canvas strap or IP black bracelet.
The Timex Expedition Military Classic watch is distinguished by its striking bull’s-eye design, which provides simultaneous 12- and 24-hour time readings. The 45mm stainless steel case features a knurled finish, accenting the display, which is available in three styles.
Both collections boast an Indiglo night-light for convenient viewing in dark conditions, an easy-to-set Quick Date feature, a scratch and chip-resistant mineral glass lens, and water-resistance to 100 meters.
The Military collection will retail at between US$149.95 (strap) and US$199.95 (bracelet) for the Chronograph and US$99.95 for the Classic style.
 |
Sophisticated: Timex T Series Women’s Automatic |
Timex Expedition WS4 Camouflage
Timex has unveiled two additions to its successful Timex Expedition WS4 collection. The innovative WS4, with its signature widescreen dashboard, will now be available worldwide in green military camouflage and white/grey camouflage styles, and will be in-store from May 2010.
The WS4 watch includes an altimeter, barometer, thermometer and compass. Rugged and stylish, it is designed to perform under the most extreme conditions and help navigate any terrain. It also serves as a versatile timepiece, chronograph, alarm and timer.
Initially launched in May 2009 in five bold colours, the Timex Expedition WS4 collection was recently expanded to include XL Elastic Strap and Carabiner varieties. The addition of the two new camouflage colours rounds out the WS4 collection with nine styles.
The WS4 technology boasts target altitude setting and altitude alarm; four altitude reference settings for one-touch calibration; graphic altitude and barometer displays; weather condition forecast with current temperature and future alerts; digital compass headings and digital needle for quick directions; time display in 12- or 24-hour format, in dual time zones; 100-hour chronograph; 100-hour timer with repeat function; 99-lap count with display of lap or split time; daily, weekday, weekend and weekly alarms; water-resistant to 50 metres; Indiglo night-light with Night Mode feature for easy viewing in low-light conditions.
TIMEX IRONMAN
Timex Ironman Global Trainer Bodylink System
Timex has unveiled the Timex Ironman Global Trainer Bodylink System, a GPS-enabled competitive training tool designed for athletes.
Available globally in September 2010, the Global Trainer system boasts real-time speed, pace and distance data featuring GPS and wireless technologies.
In addition to its Performance and Multisport modes for training and events, it syncs with the athlete’s computer to download detailed workout and route information to online software powered by TrainingPeaks.
The durable watch is designed for multisport use, boasting a 15-hour rechargeable battery life and water-resistance to 50 metres. Its customisable display provides up to four critical performance metrics simultaneously, letting athletes conveniently monitor data during workouts.
The integrated GPS feature calculates speed, pace and distance while measuring location and altitude with ascent/descent distances and rates. Requiring no calibration, the device records up to 100 location waypoints.
About Timex Group
Timex Group, one of the largest watch makers in the world, designs, manufactures and markets timepieces and jewellery globally. Founded in 1854, Timex is part of Timex Group, a privately-held company with numerous brands and over 5,000 employees worldwide.
