Tito’s Handmade Vodka has launched Tito’s in a Big Can, a 3.8 litre empty mini cocktail keg that is now available in the US.
The new limited-edition product is made for drinkers to create their own cocktails and resist what it dubs as “canformity” of canned cocktails.
Tito’s Handmade Vodka VP of Brand Marketing Taylor Berry said: “At Tito’s, our innovation lies in the ways we bring people together with our world-class vodka to enjoy cocktails the way they want them. The introduction of Tito’s in a Big Can widens the canvas of cocktail customisation with 3.8 litres of pure emptiness and opportunity.
“Together with Tito’s in Any Can we are giving our fans in the US a one-two-punch to resist canformity and craft their own superior-quality cocktails alongside their family and friends.”
The brand has also released Tito’s in Any Can – an insulated can-cooler that’s also a refillable cup.
As reported, the brand has revealed the limited-edition Tito’s in a Can in August 2022 as a response to the growing trend for drinks companies to include seltzers in their portfolios.
The 16oz can was double steel-walled, insulated and refillable with full instructions on how to make Tito’s Handmade Vodka-based cocktails.
Tito’s Handmade Vodka Managing Director, International John McDonnell added: “Tito’s Handmade Vodka has become beloved around the world not just because we make great vodka, but also because we build brand loyalty through highly creative, universally relevant, and fun campaigns like Tito’s in a Can, and now Tito’s in a Big Can.”
The brand’s ‘Canformity’ campaign also features a 60-second video, which is inspired by popular action films that embody rebellion. It spotlights Tito’s Handmade Vodka “as the hero that defies the ordinary,” the company noted. It was filmed in collaboration with Arts & Letters Creative Co.
Tito’s in a Big Can includes a 304 stainless steel keg with airtight cap, CO2 regulator, stainless steel spear, tap and handle and spare set of O-rings. It has an RRP of US$200.
Tito’s in Any Can is a 3-in-1 Brümate can-cooler and tumbler that features triple-insulated stainless steel. It fits 16 oz and 12 oz cans (with a freezable adapter for 12 oz cans) and converts into a refillable pint tumbler with 100% leak-proof lid. It has an RRP of US$30.
Both products are available online at titosvodka.com/can or at the Love, Tito’s retail store in Austin, Texas.
All net proceeds from the two cans will go to the customer’s choice of non-profit that the brand has teamed up with. ✈
*The Moodie Davitt Report last year launched its Pet-sonality Profile column, in association with Tito’s Handmade Vodka.
In this regular fun feature, we discover more about travel retail pet-sonalities, their back stories, traits and habits, as well as offering some insights into their owners. Each pet-sonality is also painted digitally by pets and equine artist Sami Moodie.
Click here for the latest edition.
