Tito’s Handmade Vodka has introduced a new 200ml format with partner Aer Rianta International (ARI) at Dublin Airport. ARI-run The Loop Duty Free stores are the first in Europe to stock both Tito’s 200ml and 1-litre bottles.
As reported, Tito’s teamed up with ARI earlier this year to increase its Irish duty free footprint. The brand’s decision to introduce the small-bottle format targets increased on-shelf presence and is backed by a sampling and brand awareness campaign.
Tito’s said the activity signals the brand’s “growing presence in the Irish domestic market where awareness among bartenders and consumers is growing fast”.
Tito’s Managing Director International John McDonnell commented: “We launched our range of new bottle formats globally last year and are delighted to see our partnership with ARI expand with this new listing.”
McDonnell said the two-format listing meets the needs of both American and global travellers who are becoming more aware of the Tito’s brand.
“Stocking the 200ml size gives shoppers more flexibility and the sampling campaign is creating theatre and driving sales,” he added.
