Tito’s Handmade Vodka has entered a distribution partnership with Casa Cuervo for the Mexican market.
In addition to its namesake tequila, Casa Cuervo also distributes and markets a portfolio of other leading spirits in Mexico, including Gran Centenario, 1800 and Maestro Dobel tequilas, Creyente and 400 Conejos mezcals, Bushmills Irish whiskey, Kraken rum and Boodles gin, along with a range of ready-to-drink and non-alcoholic products.
Tito’s Handmade Vodka Founder Bert ‘Tito’ Beveridge said: “For generations, Casa Cuervo has been the undisputed leader in the spirits industry in Mexico.
“No other spirits company in the country has the reach, the influence, or the respect as our friends at Cuervo, and we’re enormously proud that they will be representing Tito’s in this important market.”
Casa Cuervo CEO Juan Domingo Beckman commented: “We welcome Tito’s Handmade Vodka to our portfolio for our Mexican market. It is an important brand that complements our vodka portfolio in the premium segment. We share our passion for building brands and expect to have great results.”
