Luxury fragrance distribution agency Be Keen has partnered with Unifree Duty Free to exclusively roll out Shedir by Tiziana Terenzi at Istanbul Airport.
The special release of this premium scent marks a decade of partnership with Unifree Duty Free.
Unifree Duty Free Chief Commercial Officer Ceren Tonguç said: “Embarking on this captivating journey, we have had the privilege of fostering the collaboration that allows Shedir to find its perfect home at Unifree Duty Free.
“As Unifree Duty Free, we are excited to collaborate with Be Keen in bringing Tiziana Terenzi’s exclusive fragrance, Shedir, to our valued customers. This partnership reflects our commitment to delivering exceptional and unique experiences.”
Drawing on their time in airport retail, Be Keen has introduced this signature fragrance to offer travellers an exclusive sensory experience, the travel retailer noted.
The new expression takes inspiration from Istanbul’s natural landscape and the city’s distinctive blend of influences and heritage.
Schedar, a central star in the Cassiopeia constellation, sparked the concept for this scent following founders Tiziana and Paolo Terenzi’s night-time cruise along the Bosphorus Strait. As their boat glided through the dark waters, they discovered something “extraordinary” in the sky: Schedar’s bright light.
Their creation represents both the timeless beauty of the universe and the vibrant character of Istanbul’s streets.
Shedir’s top notes offer a blend of spices and citrus fruits, enhanced by notes of Guatemalan cardamom, Brazilian pink pepper and Reggio Calabrian bergamot, with heart notes of Turkish and Bulgarian roses complemented by Tuscan iris and Egyptian geranium. It closes with base notes of Atlas cedar, Singaporean patchouli and musk as base notes. ✈️
