Henkell Freixenet has partnered with Avolta to mark the Cordón Negro expression’s 50th anniversary with an activation at Josep Tarradellas Barcelona-El Prat Airport.
As reported, the Terminal 1 promotion is running throughout November and December, with the 17sq m space featuring physical and digital elements to enhance consumer experience.
Introducing refreshed Cordón Negro packaging, the activation encourages sampling and offers photo opportunities on a Cordón Negro-styled motorbike.
Henkell Freixenet Head of Sales for Global Travel Retail Ramon Olive said: “Activations like this play an important role for us. Travellers like to experience new brands in airports and are more open to discover new products.
“In our latest activation with our trusted partner Avolta, we present the new design of Freixenet Cordón Negro, the best-selling cava worldwide. And what better place to do this than Barcelona, close to the home of our winery and our successful cava.”
New Freixenet French Sparkling wines have launched exclusively with Avolta and are featured alongside Cordón Negro during the activation.
Freixenet Brut Royal and Rosé Royal are presented in packaging inspired by haute couture.
“We also see great opportunity for the new Freixenet French Sparkling range, which will stand out on the shelf and surprise consumers with its amazing taste,” Olive added.
Avolta Global Head of Liquor David de Miguel commented: “We’re happy to partner with Henkell Freixenet to celebrate their milestone anniversary in such a dynamic and interactive way.
“At Avolta, we’re dedicated to creating memorable travel retail experiences that capture the essence of the brands we showcase. This exclusive activation at Barcelona-El Prat Airport not only highlights the elegance of Freixenet’s offerings but also brings a touch of celebration and discovery to travellers, inviting them to pause, engage, and toast to 50 years of Freixenet.” ✈️
As reported, The Moodie Davitt Report has launched the TREX Awards, designed to champion the critical differentiation that travel retail-exclusive products bring to the channel. Full details will be revealed soon.
