US. Luxury tobacco company Nat Sherman will be launching its new king-size New York Cuts at TFWA World Exhibition in Cannes this October.
New York Cut cigarettes are made from a blend of 100% pure and natural premium tobacco, which is cut wider than in ordinary cigarettes for a smoother, more mellow flavour and then rolled for a slower burn.
Like their predecessors, New York Cuts are entirely free of chemicals and additives and are crowned with top quality filters. Departing from the familiar flat-boxed style, Nat Sherman has this time produced a king-size cigarette and packaged it in a flip-top pack.
New York Cuts are available in three varieties:
• New York Cut Original – a natural cigarette that embodies the sophistication of its namesake city
• New York Cut Light – a delicate and savoury taste with a low tar and nicotine content
• New York Cut Mint – custom-made filters inlaid with mint crystals provide a fresh minty accent
Nat Sherman vice president Bill Sherman commented: “Our New York Cuts were launched in the US this spring. They got an overwhelmingly enthusiastic reception which gives us confidence that they will cut a real dash in travel retail too. We see Cannes as our jumping off point not just into duty free but into domestic markets worldwide.
“These new cigarettes are retailing in the US at US$53 for a carton of 10 packs of 20, which makes them an affordable luxury for the guy who appreciates really good quality.”
Nat Sherman other brands include: Fantasia Lights (a cigarette in an array of bright colours); Black & Gold; Naturals; Nats cigarillos (launched in travel retail at the TFWA World Exhibition last year) and a range of premium hand-rolled cigars such as Legendary, Fifth Avenue, Host and Metropolitan.
At TFWA World, Nat Sherman will be located at Stand D26 in the Yellow Village.
Contact Nat Sherman vice president Bill Sherman on email: wsherman@natsherman.com
