SWITZERLAND. Tom Ford’s signature women’s fragrance, Black Orchid – first unveiled in November 2006 – is now available at The Nuance Group’s perfume and cosmetics stores at Zurich International Airport.
The distribution of the high-end scent has been suitably selective, both domestically and in duty free. It is available in just a handful of travel retail locations worldwide. The fragrance made its debut in the channel in December 2006 at London Heathrow T3 and T4 in conjunction with World Duty Free. In May it rolled out to Athens and Dubai.
Stephan Salvisberg, Managing Director Switzerland, expressed his satisfaction at having been chosen as one of the first locations to stock the exclusive new fragrance. “Zurich Airport ranks first among the world when it comes to design, neatness and customer service. It therefore doesn’t come as a surprise that Zurich has been chosen by fashion legend Tom Ford as one of the select locations where his beauty brand makes its travel retail debut.”
President of Tom Ford Beauty, Andrea Robinson, stated: “We are truly delighted to launch the Tom Ford Beauty brand with The Nuance Group at Zurich International Airport. We know that today’s travellers will appreciate this exclusive partnership that brings three prestige brands – a premium retailer, a first-rate airport and the best-selling Tom Ford beauty brand – together under one roof.”
MORE STORIES ON TOM FORD BEAUTY
Tom Ford heads for summery azur skies – 31/05/07
Tom Ford debuts youthful travel set – 07/02/07
Tom Ford’s Black Orchid set to bloom at Heathrow – 30/11/06
Tom Ford reinterprets the blues with new azurée Estée Lauder collection – 17/07/06
