CHINA. Tom Ford Beauty, owned by The Estée Lauder Companies, hosted a successful Chinese New Year-themed exclusive event earlier this month at cdf Sanya International Duty Free Shopping Complex in Haitang Bay.
The event, hosted on 19 January, invited guests to experience the fully immersive, multi-sensory Fragrance Finder and to discover exclusive, customisable gifts and limited-edition gift packaging.
Guest of honour and Tom Ford Fragrance Attaché Wei Daxun attended and experienced the Private Blend Fragrance Finder first hand. This scent journey allows an in-depth look into the unique and artisanal Private Blend fragrances.
This outpost environment was designed to embody the “sumptuous, modern luxury glamour synonymous with Tom Ford” while incorporating New Year-inspired design motifs. In the spirit of the New Year celebration, Tom Ford presented a custom embossing service for select holiday-exclusive gifts.
Members of Tom Ford and the CDF Group, as well as Wei Daxun, enjoyed the event with attendees in person and via digital livestream.
Shoppers can visit the CDF Members Mini Program for more information regarding the Private Blend Fragrance Finder and limited-edition New Year gifts. ✈
