The house of Tom Ford is targeting the Middle Eastern market with a new fragrance, Sahara Noir. It will be on-counter in selected travel doors across the region from March, and will roll out to the European market in May.
“Sahara Noir is rich and exotic; it wraps the balsamic, incense-touched notes of frankincense in gold and honey-coloured light,” noted Ford. “Middle Eastern culture has an extraordinary appreciation for the luxurious, emotional and memorable qualities of fragrance; perfume is worn there in a way that feels very familiar to me. Sahara Noir is my interpretation of this heritage. It is a deep and substantial perfume that caresses the senses.”
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Frankincense is the key ingredient within Tom Ford’s new Sahara Noir fragrance |
The oriental woody juice is crafted around a heart of frankincense. This key ingredient is complemented by top notes of cistus essence Orpur® (Orpur denotes a natural ingredient of exceptional quality and purity), bitter orange, Jordanian calamus – an oasis sweet grass – and Levantine cypress, famed for growing in the gardens of the 1001 Arabian Nights.
The heart blends frankincense essence Orpur® , cinnamon, cool papyrus extract, Egyptian jasmine templar and rose absolute from Morocco. A beeswax extraction from Burma lends body and a supple, honeyed-animalic richness.
The warm dry down is laced with amber. It is formed by a special blend of labdanum – labdanum absolute and a rich natural fraction of labdanum known as ambreinol – combined with benzoin, vanilla, cedar, frankincense resin, agarwood and balsam.
Sahara Noir is presented in a gold-coloured version of the Tom Ford signature fragrance bottle, made of metallised glass and finished with a golden name plaque. The flacon is packaged in a gold, fluted outer carton.
