US. The launch of the Tom Ford Estée Lauder Collection – attended by the designer (left) himself – attracted a crowd of over 1,000 people to Saks Fifth Avenue in New York City last week.
The crowd was claimed to be the largest ever for a launch at the Saks Fifth Avenue flagship and the limited edition make-up products are virtually sold out already.
Estée Lauder announced the collaboration with Tom Ford earlier this year (The Moodie Report.com, 12 April). The Tom Ford Estée Lauder Collection, specially created for the 2005 holiday season, is a re-interpretation of select iconic Estée Lauder products including its famous Youth Dew fragrance and the brand’s original gold fluted make-up packaging.
The initial line-up features 13 items, including the new Youth Dew Amber Nude Fragrance Collection and the new Amber Nude Limited Edition Makeup Collection of lipsticks and compacts.
Estée Lauder spokesmodel Carolyn Murphy (right) is featured in the sensual advertising as a reclining nude reminiscent of the nude in the original Youth Dew advertising from 1953.
“I am thrilled with the consumer response to this collection,” said Tom Ford. “With these fragrance and make-up products, I’ve taken Estée Lauder’s existing vocabulary and tried to reduce it to its purest, most iconic form, making it fresh, modern and contemporary. My goal was to take Estée Lauder’s glamour, history, quality and spirit, and create a collection for today.”
Every fragrance launched by Estée Lauder since its inception in 1946 has made its debut at Saks Fifth Avenue’s New York City flagship. Saks Fifth Avenue stores around the country are also reporting strong sales of the Tom Ford Estée Lauder Collection.
The Youth Dew Amber Nude fragrance will remain in the Estée Lauder line; the make-up items, however, are limited editions available for the holiday 2005 season only.
“We knew this collection would be a huge success,” said Estée Lauder Global Brand President John Demsey. “Tom has the extraordinary capability of reinterpreting and expressing ideas in a totally new and modern way. He was the perfect choice to mine the DNA and heritage of the Estée Lauder brand.”
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