Jo Malone London, part of The Estée Lauder Companies, has revealed British actor and producer Tom Hardy as its ambassador for Cypress & Grapevine Cologne Intense.
The supporting campaign film, titled The Exceptional And The Contradictory, is directed by Edward Berger and written by Tom Hardy’s father Chips Hardy.
The film brought together director Edward Berger, cinematographer James Friend and composer Volker Bertelmann
Tom Hardy commented: “It has been a privilege and great joy to collaborate with Jo Malone London on this campaign. What started as a shared connection and passion over similar philanthropic pursuits has since evolved into a wonderfully rewarding creative partnership, rooted in a shared commitment to making a long-term positive impact.
“It was a wonderful experience to work alongside such a brilliant team, helping to create a film that not only challenged us to visualise fragrance in new ways but was also evocative of the London we love – a city that embodies the exceptional and the contradictory in all its brilliance.”
Jo Malone London Senior Vice President, Global General Manager Jo Dancey said: “Tom is undeniably a huge talent. He is intelligent, compassionate, generous and thoughtful.
“But it was his willingness to be involved beyond being just the face of a campaign that really struck us. This is a true partnership that celebrates both the roots of Jo Malone London and Tom’s hometown.
“We have come together as creatives to challenge the perception of fragrance advertising, alongside having a real affinity with our shared values of mental health, continuing to spotlight the importance of taking the conversation further. It is a true privilege to have Tom as part of the Jo Malone London family.” ✈
