Tommy Hilfiger is poised to introduce a new eau de parfum and digital campaign starring American model Gigi Hadid.
The Girl by Tommy Hilfiger is said to be inspired by Hadid’s free-spirited personality. The scent opens with green pear, violet leaf and green fig leaves atop a heart of jasmine petals and silky muguet. Cedarwood and cashmeran form the dry down.
[image_magnify src=”https://www.moodiedavittreport.com/wp-content/uploads/2016/07/The-Girl-600.jpg” src_big=”https://www.moodiedavittreport.com/wp-content/uploads/2016/07/The-Girl-1200.jpg” alt=”” /]The fragrance’s ad campaign, which is being unveiled this month with dedicated print and online media placements worldwide, will be further complemented by a digital programme shared globally via Tommy Hilfiger’s and Gigi Hadid’s social channels.
As part of her ambassadorship, Hadid has also created her first Tommy Hilfiger capsule collection.
The Girl by Tommy Hilfiger eau de parfum will be available at travel retail locations in Europe, The Middle East and Africa from July and in Asia Pacific from August.
