Tommy Hilfiger’s new men’s scent aims to bottle the essence of Freedom

Tommy Hilfiger: the scent of Freedom, bottled

Aramis and Designer Fragrances has unveiled a new men’s scent from the house of Tommy Hilfiger. Tommy Hilfiger Freedom is available now in travel retail worldwide, excluding Spain and the UK.

In a nod to the brand’s heritage and long-time use of nautical inspiration, Freedom is inspired by the open sea and the “possibilities of an endless horizon”. The concept centres around the man who lives life big, and dreams even bigger, according to the brand.

The juice opens on notes of greenery, basil leaf and violet, spiked with juniper and clary sage for added crispness. White pepper, ginger, orange flower and coriander feature in the heart; the base blends sandalwood with a salty driftwood accord.

The Freedom packaging is described as classic, sporty and refined. Red and navy nautical rope graphics cross the bottle, which is topped with a polished chrome cap enraged with rope detail around the neck.

[houseAd5]

Food & Beverage The Magazine eZine