SINGAPORE. American luxury fashion brand Tory Burch has unveiled a boutique at Singapore Changi Airport Terminal 2 in partnership with Lagardère Travel Retail.
The opening was celebrated with a ribbon-cutting ceremony attended by Tory Burch President APAC Thibault Villet; Lagardère Travel Retail CEO Singapore & Malaysia Ann Pang; and Changi Airport Group Senior Vice President, Airside Leasing & T5 Commercial Planning Chandra Mahtani.
Guests enjoyed an assortment of canapés and event-exclusive beverages by Marché, one of Lagardère Travel Retail’s Changi restaurants.
The latest concept showcases a curated collection of Tory Burch creations and offers an in-store embroidery service for clients, highlighting the brand’s focus on personalisation.
The boutique invites customers to personalise their purchase with up to three initials in their choice of thread colour, embroidered on dust bags.
This is the first time the embroidery service has been available at a Tory Burch boutique in Asia, across both downtown and travel retail locations.
The personalisation offer featured in T2 until yesterday (24 October), and will move to the new Tory Burch boutique in T1 for a limited time in December. As reported, the ‘Mercer’ concept boutique in T1 was launched in June.
Lagardère Travel Retail Singapore has established an extensive footprint at Changi Airport featuring a wide selection of fashion brands and gift and souvenir stores.
Aside from its diverse retail offerings, the company operates Marché restaurants in key tourist and downtown locations. ✈
