USA. WHP Global has partnered with Duty Free Americas to open a Toys“R”Us store at Dallas Fort Worth International Airport (DFW), the brand’s first airport store in the Americas.
The Terminal A store showcases a wide range of bestselling toys, games and exclusive collectables, catering to gift buyers and parents travelling with children.
Duty Free Americas CEO Jerome Falic said: “We are delighted to unveil the first-ever Toys“R”Us airport store in the Americas ahead of the holiday season. Beloved by millions of families worldwide, Duty Free Americas will continue to play an integral role in the expansion of Toys“R”Us travel retail stores in the region.”
A life-size custom Geoffrey the Giraffe 3D sculpture is displayed at the entrance and other brand elements are featured across the store. Demonstration tables are in place for hands-on play.
DFW Executive Vice President for Revenue Management and Customer Experience Ken Buchanan said: “Toys“R”Us is a storied brand and DFW Airport is excited to be the first airport with the company’s reimagined store. A key focus of ours is to ensure our customers can enjoy their time while at DFW Airport, and the addition of Toys“R”Us will add to our growing portfolio of exceptional experiences.”
WHP Global CEO Yehuda Shmidman added: “The Toys“R”Us brand is growing fast and we are focused on bringing this iconic toy brand to consumers everywhere, whether you’re visiting one of our stores at Macy’s, at our flagships or in an airport.” ✈
