TR Partners, the Irish agency founded by Vincent McDermott, has welcomed NCLA Beauty to its portfolio and is set to feature the Los Angeles-based brand in global travel retail.
According to TR Partners, NCLA Beauty is known for the quality of its products, trendsetting designs and its commitment to cruelty-free, clean, vegan formulations. Boasting a strong global following – with over 270,000 followers on Instagram – NCLA Beauty’s expansion into travel retail represents a significant milestone for the brand.
According to McDermott, the brand’s decision to venture into travel retail is a strategic one, as it aligns with NCLA Beauty’s vision of making its products accessible to consumers worldwide.
“By collaborating with leading duty free retailers, NCLA Beauty aims to bring the allure of its beauty offerings to an international audience, delighting jetsetters and travellers with self-care and wellness during their journeys,” he said.
“NCLA Beauty will also be tailoring a range of products and gift sets that will be channel exclusives. They are very much focusing on the travelling customer.”
To kickstart this new venture, NCLA Beauty will feature with TR Partners at this year’s TFWA Exhibition in Cannes, 2-5 October Partners (Yellow Village, Stand F49).
NCLA Beauty is set to unveil a travel retail-exclusive collection which includes the brand’s body and lip scrubs and lip balms.
NCLA Beauty is the brainchild of sisters Elin and Anh-Thu Dannerstedt. Starting from 2010, their aim was to develop products which are “truly clean and innovative while staying colourful and cheeky”.
The brand’s mission is to “create an ‘OMG’ moment for every time someone opens one of our products”. |
NCLA Beauty CEO Elin Dannerstedt commented: “We are ecstatic to enter the travel retail market and embark on this exciting journey at TFWA Cannes 2023 alongside TR partners.
“The chance to interact with a diverse array of international travellers and present our cruelty-free and trendsetting products on a global stage is truly a dream come true.” 
