TR Partners has been appointed by South Korean beauty brand TONYMOLY to help develop its global footprint in both travel retail and selected local markets.
The specialist agency will be supporting TONYMOLY at the inaugural Virtual Travel Retail Expo in October, where TONYMOLY is a Silver Partner. Visitors can book their meetings by clicking here or visit #VirtualStand BT-S13.
TONYMOLY offers colourful beauty products that combine quality ingredients with an innovative spirit and playful packaging. The brand was launched in Seoul in 2006 and is hailed as a pioneer of South Korean beauty.
From 10-step skincare routines to natural cosmetics and perfume, TONYMOLY offers a wide range of functional beauty products imbued with its signature wit and flair. Some highlights include the Petite Bunny gloss bars, the Peach Punch Sherbet cleansing balm and its popular line of sheet masks.
TONYMOLY is currently present in 50 countries worldwide. It also has 600 stores in South Korea.
“TONYMOLY are delighted to participate at the Virtual Travel Retail Expo and have the opportunity to connect with the travel retail industry in an engaging and innovative way,” commented TONYMOLY Head of Global Business Division Clara Bae.
“We are also pleased to announce our partnership with TR Partners, who will join us at the Expo, to further develop our footprint in the global channel.”
TR Partners is a Dublin-based travel retail specialist agency, founded by well-known travel retail industry executive, Vincent McDermott.
McDermott commented: “TR Partners pride ourselves on fostering meaningful partnerships and achieving excellent results. We are delighted to be partnering with TONYMOLY — leaders in Korean skincare trend — to facilitate their expansion in global travel retail and assigned local markets.
“TONYMOLY are already present in some key markets that serve their target profile. We see a huge growth opportunity in a variety of channels and are delighted to be joining forces with TONYMOLY.”
