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The new feature adds more flexibility and another dimension to the product, says Travalo |
Travalo is poised to present its updated Milano HD model, which features an interchangeable fragrance system, at next month’s TFWA Tax Free World Exhibition in Cannes (stand number: Yellow Village D37).
The updated feature means that the internal fragrance vial can now be removed, which allows consumers to change the inner bottle and alternate between fragrances, without cleaning or waiting for their Travalo model to run empty.
Like all Travalo atomisers, the Milano HD refills directly from a standard perfume bottle through the patented Genie-S pump-fill system, which ensures that the fragrance is never contaminated by exposure to air.
The Milano HD, which was introduced at the TFWA Asia Pacific exhibition earlier this year, has since secured listings onboard US Airways, American Airlines and Air Canada.
Travalo said it has continued to refine its sales proposition based on feedback from consumers who want higher value luxury Travalo products for gifting, while also offering travel retail channels an additional model, higher price point and new sales proposition, it said.
The Milano HD is available exclusively in travel retail in three colours – orange, hot pink and blue – with a recommended retail price of US$49/€40/£35.
