CHINA. Travel Blue has unveiled a striking pop-up at Hangzhou Xiaoshan International Airport Terminal 4 in collaboration with China Duty Free Group (CDFG).
As reported, the activation follows the success of Travel Blue’s two existing brand stores already operating in terminals 3 and 4.
The pop-up, running from 1 December to 31 January, coincides with the peak travel periods of Christmas, New Year and Chinese New Year. Designed to capture the attention of modern travellers, particularly Gen Z shoppers, the animation highlights Travel Blue’s extensive luggage and accessories portfolio.
It offers Travel Blue’s lightweight backpacks, onboard luggage, hot-cold water bottles, neck pillows and essential electronics such as adaptors, chargers and cables.
The pop-up prominently features the Travel Blue backpack collection, which has 30 styles across the Traveller, Executive and Everyday ranges. The backpacks combine functionality, style and affordability. They are available in various sizes and colours and priced between €59 and €99.
The Travel Blue luggage collection is another product highlight, offering five distinct styles: Deluxe Nomad, Luxe Wanderer, Summit Briefcase, Journey Jet and Adventure Pack. The luggage pieces are available in up to seven colours and span a variety of sizes.
Made from durable and lightweight polypropylene, the hardshell carry-on cases are equipped with TSA locks, double 360° reinforced spinner wheels, integrated easy-to-grip handles and expandable compartments. Priced between €129 and €169, the luggage comes with a ten-year global warranty, underscoring Travel Blue’s commitment to quality and durability.
At the pop-up, travellers can shop Travel Blue’s reusable hot-cold stainless-steel water bottles. The double-walled vacuum-insulated bottles keep drinks hot for up to six hours and cold for up to 12 hours. Available in four retro-inspired colourways, the bottles feature a screw-top lid with a silicone seal.
Travel Blue’s collaboration with CDFG at Hangzhou Xiaoshan Airport represents a key step in its strategy to strengthen its presence in China.
Commenting on the animation, staff from the Hangzhou Airport duty free shop said: “The Travel Blue duty-free pop-up at Hangzhou International Airport effectively and elegantly displays a wide range of products and gives consumers easy access to high-quality, high-demand, functional products.
“We are delighted to operate the Travel Blue space and are confident this high-impact installation will engage travellers and generate significant sales.”
Travel Blue Managing Director Daniel Levin commented: “We are delighted to showcase the extensive Travel Blue range over the holiday period at our high-impact and inviting pop-up at Hangzhou International Airport. Presenting our complete travel products retail solution in this pop-up will attract shoppers and take advantage of this high-footfall period.” ✈
